In response, several of them—in addition to Trump’s campaign and other boosters of the former president—claimed that the media was taking the “bloodbath” comment out of context: it came during a section of Trump’s speech about the state of the US auto industry, and was clearly meant, these people said, in an economic sense. Many Trump critics countered that it was fair to highlight the remark, arguing, variously, that Trump doesn’t deserve the benefit of the doubt given his long history of violent rhetoric, that it’s not at all clear that he was only referring to the auto industry, and that even if he was, his use of the word “bloodbath” was still hyperbolic to the point of demagoguery. Others—from the left to more Trump-skeptical precincts of the right—suggested that Trump’s use of “bloodbath” was at worst ambiguous, and that the media didn’t need to focus on it given other things he indisputably did say at the rally. “I think it’s important we start demanding the media vigorously cover the insane, anti-constitutional, violent and dictator-loving rhetoric Trump uses on a regular basis,” Sarah Longwell, a leading anti-Trump Republican, said. “But when you take things out of context you do more harm than good.”
The to-do over Trump’s remark can be seen as the latest installment in the debate (which we’ve covered often here at CJR) as to how the media ought to handle his rhetoric, given its frequent violence and dishonesty. Nearly a decade after Trump rode down the escalator, it is a debate that media outlets have still yet to resolve. Even before the Ohio rally, it reared its head again last week. Various media critics took CNBC to task for hosting a rambling phone-in interview with Trump without sufficiently pushing back on his talking points. (Watching the interview, CNN’s Oliver Darcy felt transported “to 2015, back when news outlets allowed Trump to phone in to news shows and deliver a drive-by of lies to their audiences.”) The New Yorker’s Susan B. Glasser, meanwhile, took the media as a whole to task for failing to devote sufficient coverage to a prior, equally unhinged Trump rally in Georgia, arguing that his “flood of lies and BS” is now “seen as old news from a candidate whose greatest political success has been to acclimate a large swath of the population to his ever more dangerous alternate reality.”