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And that more or less sums up what I mean by fluke. The Trump campaign was more efficient and had some luck in a weakened, and less efficient, opponent. Moreover help from Russian sources, a willingness to say the things nobody else would dare and scandals that hobbled his opponent all helped. It was, as you mentioned, a unique set of circumstances. That is what makes it a kind of a fluke.
Bear in mind doing 'more with less' also means they won with 3 million fewer actual votes than their opposition. Now as described above conditions were unique enough for an outlier to scrap his way into the presidency.
The fluke part is that a very similar set of unique conditions has to come together for him to do it again. It is not impossible - I wouldn't underestimate trump a second time after seeing him win once - but as with the first time, the odds won't be in his favor and he'll have to beat the odds again.
The popular vote nationally has as much to do with an electoral win as does the total point count in a 7 game series. Winning California and New York big still only delivers California and New York.
It seemed like Trump ignored the states that he knew he could not win. Hillary seemed to ignore some states that she felt she could not lose. The conduct of these strategies resulted in the "Blue Wall" turning red.
The Russian interference seems to have been about $500K to maybe a couple million in ad buys. If that's all it costs to swing an election, Trump and whoever his opponent may be need to look into employing this group. Can you imagine what they could do with a bigger credit limit?
I'm reminded of Joe Kennedy who told JFK that he'd buy him an election, not a landslide. Total spending for the whole campaign in 2016 was just shy of $7 Billion.
"It's the economy, stupid" will be the key thought in the upcoming election for president. If GDP is above 3% for 2018, that will mark the first time we've been above that rate in about 10 years. Can it maintain? We'll see.
If his advisors can wrestle the Twitter Machine from Trump's hands, that may serve him well in his next run.
https://www.cbsnews.com/news/election-2016s-price-tag-6-8-billion/
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