What incident? The unhinged media making something out of nothing? Again...
Pseudo events are the way of the day.
The New Propaganda
"“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea, or group.” [Bernays, 52] He elaborates as follows:
This practice of creating circumstances and of creating pictures in the minds of millions of persons is very common. Virtually no undertaking is now carried on without it, whether the enterprise be building a cathedral, endowing a university, marketing a moving picture, floating a large bond issue, or electing a president. Sometimes the effect on the public is created by a professional propagandist, sometimes by an amateur deputed for the job. The important thing is that it is universal and continuous; and in its sum total it is regimenting the public mind every bit as much as an army regiments the bodies of its soldiers. [Bernays, 52; emphasis mine] "