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Tanning was made fashionable in the 1920’s, principally by Coco Chanel, who inverted the old idea of unblemished extremely fair skin as fashionable.
The sun tan was (and still is) promoted as a sign of health and vigor.
Previously, a sun tan was the sign of someone who worked outdoors, generally from a lower social class.
Jazz Age thinking, with the increasing availability of leisure time and work saving appliances, theoretically gave women the leisure time to seek that healthful vigorous look.
Prompting a boom in dermatology and coconut oil.
The sun tan was (and still is) promoted as a sign of health and vigor.
Previously, a sun tan was the sign of someone who worked outdoors, generally from a lower social class.
Jazz Age thinking, with the increasing availability of leisure time and work saving appliances, theoretically gave women the leisure time to seek that healthful vigorous look.
Prompting a boom in dermatology and coconut oil.
