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Imports of US orange juice have fallen to a 20 year low. Year on year imports declined by more than half to $5.78 million, compared to nearly $12 million in June 2024.
Canada is seeing a "dramatic reduction" in imports of orange juice from Florida but that is to be expected, given the rising prices and the fact that the beverage was specifically targeted by our counter-tariffs, said Michael von Massow, a professor of food agriculture and resource economics at the University of Guelph in Ontario.
In other words, the marked drop in imports has been compounded by the ongoing consumer desire to buy Canadian, he said.