His Bible sales pitch comes as he appears to be confronting a significant financial squeeze, with his legal fees growing while he fights a number of criminal cases and lawsuits.
www.nytimes.com
...Days before Easter, Mr. Trump posted a video on his social media platform in which he encouraged his supporters to buy the “God Bless the USA Bible,” named after the ballad by the country singer Lee Greenwood, which Mr. Trump plays as he takes the stage at his rallies.
“All Americans need a Bible in their home, and I have many. It’s my favorite book,” said Mr. Trump, who before entering politics was not overtly religious and who notably stumbled while referencing a book of the Bible during his 2016 campaign. “It’s a lot of people’s favorite book.”...
According to the Bible’s website, Mr. Trump’s “name, likeness and image” are being used “under paid license from CIC Ventures LLC.”
The Trump campaign did not immediately respond to questions about the business arrangement. But CIC Ventures is also connected to another product Mr. Trump has hawked while campaigning: $399 “Never Surrender” sneakers that he announced at a sneaker convention in Philadelphia last month.