- Joined
- Jan 8, 2010
- Messages
- 83,914
- Reaction score
- 76,583
- Location
- NE Ohio
- Gender
- Male
- Political Leaning
- Liberal
Media Bubbles Aren’t The Biggest Reason We’re Partisans | FiveThirtyEight
An interesting new take on bias in the media with research to suggest fears are overblown. I hope he is right in his analysis, but I look forward to further research on the matter.
Two people might see the same facts about the current impeachment investigation but interpret that news in wildly different ways. After that story ran, I got a lot of letters from folks who wanted to know how much of that effect was due to media bubbles. Sure, we interpret facts differently. But are we even getting the same facts?
Well, yeah, actually. Mostly, we are. That’s according to Brendan Nyhan, professor of public policy at the University of Michigan. “People have a notion from hearing about [information echo chambers] that most Americans are getting news and information from a very slanted media diet,” he told me. “Empirical evidence suggests that’s not true.”
Yes, seriously. Consider, for instance, the simple math of TV ratings. There are about 122 million Americans who told the Census Bureau that they voted in 2018. The vast majority of those voters don’t watch partisan cable news. FOX News and MSNBC pull in around 3 million viewers when their top hosts are on air. In contrast, around 5 million people tune in to each of the network nightly news shows. More Americans have a centrist media diet than a slanted one. And most Americans are basically fasting.
Even social media, which has provided new opportunities for echo chambers to form, doesn’t seem to be all that successful at politically isolating most of us. In 2018, Nyhan and his colleagues published a paper that found that, while Facebook really was a hive of fake news scum and villainy, the audience for those biased and often fabricated stories was relatively small. In a national sample of about 2,500 Americans, taken during the final weeks of the contentious 2016 presidential campaign, nearly 60 percent of all fake news visits came from the 10 percent of respondents with the most conservative media diets. Our national crisis is actually a niche issue.
An interesting new take on bias in the media with research to suggest fears are overblown. I hope he is right in his analysis, but I look forward to further research on the matter.