In private meetings and phone calls, Mr. Obama’s aides have made clear that the new organization will rely heavily on a small number of deep-pocketed donors, not unlike the “super PACs” whose influence on political campaigns Mr. Obama once deplored.
At least half of the group’s budget will come from a select group of donors who will each contribute or raise $500,000 or more, according to donors and strategists involved in the effort.
Unlike a presidential campaign, Organizing for Action has been set up as a tax-exempt “social welfare group.” That means it is not bound by federal contribution limits, laws that bar White House officials from soliciting contributions, or the stringent reporting requirements for campaigns. In their place, the new group will self-regulate.
The money will pay for salaries, rent and advertising, and will also be used to maintain the expensive voter database and technological infrastructure that knits together Mr. Obama’s 2 million volunteers, 17 million e-mail subscribers and 22 million Twitter followers.
The goal is to harness those resources in support of Mr. Obama’s second-term policy priorities, including efforts to curb gun violence and climate change and overhaul immigration procedures. Those efforts began Friday, when thousands of Obama supporters were deployed through more than 80 Congressional districts around the country to rally outside lawmakers’ offices, hold vigils and bombard Congress with e-mails and phone calls urging members to support stricter background checks for gun buyers.
“There are wins we can have on guns and immigration,” Jon Carson, the group’s new executive director, told prospective donors on a conference call on Wednesday, according to people who participated. “We have to change the conventional wisdom on those issues.”
But those contributions will also translate into access, according to donors courted by the president’s aides. Next month, Organizing for Action will hold a “founders summit” at a hotel near the White House, where donors paying $50,000 each will mingle with Mr. Obama’s former campaign manager, Jim Messina, and Mr. Carson, who previously led the White House Office of Public Engagement.
Giving or raising $500,000 or more puts donors on a national advisory board for Mr. Obama’s group and the privilege of attending quarterly meetings with the president, along with other meetings at the White House. Moreover, the new cash demands on Mr. Obama’s top donors and bundlers come as many of them are angling for appointments to administration jobs or ambassadorships.
Mr. Obama’s new organization has drawn rebukes in recent days from watchdog groups, which view it as another step away from the tighter campaign regulation Mr. Obama once championed. Over the past two years, he has reversed course on several campaign finance issues, by blessing a super PAC created by former aides and accepting large corporate contributions for his second inauguration.
Many traditional advocacy organizations, including the Sierra Club and the National Rifle Association, are set up as social welfare groups, or 501(c)(4)’s in tax parlance. But unlike those groups, Organizing for Action appears to be an extension of the administration, stocked with alumni of Mr. Obama’s White House and campaign teams and devoted solely to the president’s second-term agenda.