OK, but there is no disagreement with the product (canned beans?) whatsoever - there is a disagreement with the product maker's political opinions. How dare someone who makes charitable donations to food banks praise the POTUS in public?
Look, you and I both know Trump has treated ethnic minorities terribly.
Regardless of the fact that Unanue has donated generously to poor people, he has made a mistake in his judgment of the current president, at least as far as his own consumer target demographic is concerned.
Last night, Telemundo and Univision ran the Goya-Trump story. It was not their lead item, but they gave it about two minutes.
The vast majority boycotting Goya are hispanics, and there's nothing Trumplandia can do to change that fact.
It is NOT actually an overwhelming majority, because about a third of US hispanics side with Goya, it seems.
I have a couple of Goya products in my own home. There is no point in throwing them out because that will not affect Mr. Unanue.
But if he's doubling down on his support for Trump, it will affect my decision to purchase his products in the future because I think Trump's bigotry is unforgivable. But I don't matter, Goya's main consumer demographic does.
I mentioned Henry Ford earlier. Another member could not understand the analogy, simple as it was.
Ford was a raging antisemite and owned his very own newspaper in which he published an enormous amount of antisemite material, and he hosted the publishing of a book that has fueled the hatred of both Hitler and much of the islamic Middle East, where in some countries it is still regarded as a reference textbook despite the fact that it is a total fraud.
Jews refused to buy his automobiles until he withdrew publication of antisemite material and apologized.
The objective is ridiculously simple: If you support hate and bigotry, a lot of people will not put money in your pockets, no matter how good your product or service is.
It's not free speech or censorship.
It's
"If you act like a hateful asshole, you will get slapped upside the head."
And obviously since most can't actually do that, they do it with their wallets instead.