Heres the point all this miss's. No matter how noble a thought is to stop obesity, you have to put it in its perspective.
A nutritional expert went on a donut diet to prove that the age old theory calories in calories out are the only way to lose weight. He consumed 1800 calories per day in twinkies and Crispy Cremes and he lost 27lbs in 10 weeks.
You can eliminate any one thing like big soda or any group of several things and it just will not workm, until the people your targeting have less calories in than calories going OUT...simple. Bloomberg is a tool who once again is looking for attention.
I forgot to include at the conclusion of the 10 week donut diet, not only did he lose 27lbs, but his total cholesterol went down and his ration of good to bad cholesterol improved...go figure...I read this the other day in my WebMD subscription that comes to my email daily, Im going to look if I still have it
Ok I found it...
For 10 weeks, Mark Haub, a professor of human nutrition at Kansas State University, ate one of these sugary cakelets every three hours, instead of meals. To add variety in his steady stream of Hostess and Little Debbie snacks, Haub munched on Doritos chips, sugary cereals and Oreos, too.
His premise: That in weight loss, pure calorie counting is what matters most -- not the nutritional value of the food.
The premise held up: On his "convenience store diet," he shed 27 pounds in two months.
His body mass index went from 28.8, considered overweight, to 24.9, which is normal. He now weighs 174 pounds.
But you might expect other indicators of health would have suffered. Not so.
Haub's "bad" cholesterol, or LDL, dropped 20 percent and his "good" cholesterol, or HDL, increased by 20 percent. He reduced the level of triglycerides, which are a form of fat, by 39 percent.
http://www.cnn.com/2010/HEALTH/11/08/twinkie.diet.professor/index.html