- Joined
- Apr 28, 2011
- Messages
- 34,205
- Reaction score
- 37,742
- Location
- With Yo Mama
- Gender
- Male
- Political Leaning
- Independent
Who pays 5+ billion dollars a year on pharmaceutical advertising? Not the drug companies. They pass those costs on to the consumer. Americans pay more than 5 billion dollars a year on drug advertising. That doesn't include the hidden costs. Think that might have something to do with overall healthcare costs in America?
Much of that money is spent on television advertising. The AMA advocates a ban on drug marketer to public advertising. I think that's a hell of a good idea. Do you?
Full article with graphs here.
Much of that money is spent on television advertising. The AMA advocates a ban on drug marketer to public advertising. I think that's a hell of a good idea. Do you?
Even as politicians and physicians press for strict limits on prescription drug ads, the pharmaceutical industry is pouring billions into new TV and print campaigns. Ad spending soared more than 60 percent in the last four years, hitting $5.2 billion last year.
And there’s no sign it’s slowing. On the contrary: Nine prescription drugs are on pace to break $100 million worth of TV ad time this year.
STAT analyzed data from several media research firms for an exclusive look at where drug makers are putting their advertising dollars.
Full article with graphs here.