Hello?
So now you're saying that the First Amendment exercise of free speech must carry "consequences"?
Corporations, being legal constructs, can't speak for themselves.
What they do, is they are used to hire umm....let's call them "people", or to use a John-and-Ken-ism, "spokesholes" , who then utter noises and issue printed statements and direct advertising done, at the behest of ummm...."people", who are called "stockholders" and "corporate officers", to make the positions known, and these positions, the positions of the collective will of the owners of the corporation, are called the "positions of the corporation", because it's convenient to use that language instead of repeating what I just said everytime one wants to say what a corporation's position is on an issue.
And, unless the speech is libelous or incites riot or other forms of direct harm to others or their property, there are no "consequences" under the First Amendment.