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The Democrats lost because they nominated a lazy candidate as disliked as much as Trump was by America as a whole. Lazy, between 1 Sep 2016 through 8 Nov 2016 Trump made 116 campaign appearances/visits to Hillary's 71. That 71 looks larger than what it is as it includes fund raisers in deep blue California and New York. Laziness is ceding the campaign trail to your opponent by almost a 2-1 edge. Want to look at the deciding states, Wisconsin, Trump five visits, Hillary none, that's right none, zero, nil. Michigan, Trump six visits, Hillary one. Pennsylvania was closer, 8 for Trump, 5 for Clinton. Even in electoral rich Florida, Hillary ceded that state to Trump also making only 8 visits, appearances to Trump's 13 and on and on.
Clinton's inept campaign strategy of amassing more electoral votes than Obama did. Her trying to win Georgia, Arizona, Utah took time, energy and money she could have used to protect her supposedly blue wall states of Pennsylvania, Wisconsin and Michigan. She lost three states in her own backyard, three she shouldn't have lost.
Let's not forget the Sanders supporters whom Hillary and the DNC along with Democratic state party leaders jury rigged the primaries in her favor. That made a lot of Sanders supporters angry. Sanders supporters did go for Hillary by a 75-12 margin over Trump with 13% voting third party. But compare that to the Democratic base vote of 89-8 Hillary over Trump with only 3% voting third party. Who knows how many Sanders supporters stay home due to anger over the jury rigging of the primaries against Sanders.
Hillary also ceded media appearances to Trump, her going only on very friendly shows like the View and going over 200 days between press conferences. Trump was on the tube everyday, calling into every morning talk show he could get on. Friendly, unfriendly, didn't matter. Trump kept his name in front of the people and in the headlines everyday keeping Hillary off the front pages and opening stories.
Trump energized his campaign, his supporters were full of energy. Hillary ran a ho hum campaign, lacking of energy and enthusiasm. I could go on and on, but even with all these flaws, all she had complete control over, she still won the popular vote. Just think what the outcome would have been if Hillary gave it a half hearted try.
Hillary needs to apologize to all her supporters for her lack of effort to try to win the presidency. But her supporters and the Democrats will continue to blame everyone and everything else beside the one person most responsible for her own defeat. Hillary Clinton herself.