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I think this is a symptom of the disconnect we have today in our nation. It's less important that a candidate care (specifically) for any individual state than it is that the people of the state care about what the candidate represents.
It really depends on what the candidate offers -- Kansas went blue for Lyndon Johnson, after all -- so it's not a done deal that it will always go red. It depends on the candidate. Perhaps a candidate doesn't care for Kansas, specifically, but if his policies support Kansans, we'll vote for him. If a Democrat ran that supported farmers, oil, fiscal conservancy, the 2nd Amendment, and theology, Kansans will vote for him, because a person of that nature appeals to a majority of Kansans.
But, the states elect the President -- not the individuals.
That's not how it works in the real world at all. A state that vote's Republican votes Republican for president no matter what. The same is true for a state that votes Demcorat all the time. It's tribalism, the issues themselves are secondary.