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Viagra won't advertise on NFL games, signaling softening ad market

Bucky

Bucky

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Throw into that mix the news that Viagra and, most likely, Cialis will be ending their NFL sponsorship entirely, and you’ve got some bleak news. Viagra, which popped up on the market 20 years ago as an aid to erectile dysfunction, is losing its patent exclusivity, which means generic versions will now be available. That, in turn, means that one of the NFL’s Top 40 advertisers, one which spent an estimated $31 million a year on sponsorship, won’t be rolling out ads with come-hither older women appealing to couch-bound dudes any longer. Cialis loses its own patent exclusivity later in the season; if it too decides to pull out of the ad market, the NFL is losing an estimated $50 million in ad revenue each year.
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https://sports.yahoo.com/viagra-won...-signaling-softening-ad-market-121745226.html

Very surprising given the average NFL viewer is a 50-year old male. I guess we couldn't expect this to last forever.
 
Umm...who cares? A new drug on the market that maintains testosterone levels as a man gets older is a better choice for 70% of men that need the drug anyway.
 
Bucky said:
Viagra and Cialis pulled out but I guess that is expected when the ad market softens.
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I see what you did there. :mrgreen:
 
Just Add more Cheerleaders, T&A and Beer ... and watch things Grow.
 
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