There is nothing decent the left won't target anymore.
Prejudice against LGBT individuals isn't "decent."
Hallmark's reason is simple.
It really isn't.
It is not possible in this polarized age for a media company to stay off the radar forever. Thus, the Hallmark concept of "neutral" is primarily a whitewashed banal middle-class fantasy world without politics, hunger, homelessness, racism or any other issue. Its own idea of neutrality is, of course, its own political statement. It is
extremely difficult for corporations to know how to navigate the current climate.
I might add that a commercial where two women get married sounds pretty wholesome to me.
And, year after year, Hallmark continues to dominate network ratings.
"Dominate?" "Year after year?" Not so much. They do very well given their niche and low costs, but they're regularly beaten by USA, TBS, TNT and History. One reason they do so well is that there aren't a lot of other stations that consistently show such bland fare.
Anyway. Their average US viewership is around 1 million -- which, again, is pretty good. But they are dwarfed by "libertine" stations like HBO (54 million US subscribers, including 2 million HBO Go), Netflix (~50 million US subscribers), Hulu (26 million US subscribers), and Showtime (25 million subscribers, and home to "The L Word," a show that focuses on a group of lesbians).
The left will tell you people want so-called "reality" where people sleep around, use foul language, and make raunchy jokes. Hallmark has proven them wrong.
lol
Or: The vast majority of Americans are entertained by sex and violence, while a small but dedicated niche likes unthreatening content.
To me, it's very heartening people want the clean stuff. The real stuff.
lol
Hallmark isn't "real." It's just another fantasy, and a heavily curated one at that.
it's no surprise the Marxist left has declared war on the Hallmark network.
:roll:
Getting mad about discrimination is not "waging war." Yeesh.
WHY can't the left just leave people alone?
Why do you hate lesbians?
Let them enjoy clean entertainment.
1) It's an ad.
2) Two women getting married
is "clean entertainment."
I get so tired of the obligatory bedroom scene in regular leftwing network and movie fare. It's trivializing and boring. And most women don't want to see it either. Women want true romance, free from all the depictions of illicit sex. And that's what Hallmark offers.
lol
Is that why women read so many steamy romance novels? Who knew?