What does that mean? Obviously, consent is required. Consent is paramount. Consent absolutely needs to happen. But . . . "sexy"? Come on.
If something's actually sexy, no one needs to have it "drilled in." If it needs to be ingrained that it's sexy, it's not.
I think what this really means is, "we have a political agenda here, and we want to make you think it's sexy, whether it really is or not."
And you know what? Asking formal permission at every step along the way, as the info at your link suggests is the intention . . . is not sexy. I don't care what crusade you wrap it up in; I don't care what rationales you bring to it, I don't care what statistics you cite, or how aghast you might be for saying it -- it's not sexy. And honestly, if you NEED a rationale, it's automatically not sexy.
Maybe it's a good idea to get verbal consent every step of the way. Maybe stopping to sign consent forms is a good idea, and the lawyer part of me is screaming "IT'S A DAMN GOOD IDEA THESE DAYS," but no matter how practically or even ethically good of an idea it is . . .
It's not sexy. Again, if you have to CONVINCE someone it's sexy, it's not sexy.