We're all at a disadvantage because we don't know what you saw, but I'll just reiterate that there are likely many groups with many personalities. Some in my area frequently have a pretty big population of those just coming in (i.e. somewhere right at their bottom) and they're depressing for me, and I've been sober a while. I just don't go to them anymore - I sometimes felt worse coming out and that's a bad thing.
My current main group isn't like that. We have a lot of working and retired professionals, and lots of men and some women across the income scale from cooks to business owners with lots of years sober, so they're often pretty upbeat, and before and after meetings is very upbeat. We get quite a few first timers - white chip meetings is what we call them - and they're usually great. The goal is to inspire people, not drag them down.
It would be great if you or your friend could find someone who's been in the program just to talk about AA, what to expect, and what meetings might suit him. You don't have to know the person well - many/most people in AA would be happy to meet for coffee or lunch or whatever, just for the asking. I've done it several times with/for people I don't know
at all, friends of friends of friends. The bottom line is someone who doesn't want to go or be there isn't likely to get a lot of benefit.
A couple of people above talked about hitting 'bottom.' I've been in maybe 50 meetings where that's discussed, and I'm not sure it's a helpful concept at some level, mainly because no one from the outside (anyone who isn't the drunk) can know where that is. And for some people, many people, if left to find their own bottom that could mean literally dead. If not from drinking and the many health problems directly or indirectly associated with alcoholism, then from suicide, or a wreck, whatever. Or 'rock bottom' could be married, with a good job and understanding wife and great kids, but just realizing that
this **** just cannot go on forever, so it's got to stop. At my regular meeting it ranges from homeless for years and literally barred from the Salvation Army "Until Jesus returns" for fighting and stealing, to a guy who is owner of a major local investment firm, first wife, still married. I knew that guy pretty well through my best friend, and drank with him many times, and it never occurred to me he had a problem, until I went to my current group for the first time and there he was, came in three years before I did.... So from the outside, 'bottom' isn't possible to see and waiting on it IMO is a mistake.
What people absolutely DO have to decide is that
it's time, and that being sober and how bad that sucks for a few weeks or months or whatever is better than drinking. That's how I look at 'hitting bottom' and let's all hope your friend's 'bottom' is a high one. Friends (and a great wife) that care went a long way keeping mine from being FAR worse than it could have been, so you're doing the right thing, but at the end of the day that decision was mine and mine alone and my wife and others put up with a lot of **** for a long time before I came around. Whatever happens it's never your fault - that's ALL with the guy with the addiction, not even a little, ever, with those trying to help.
eace