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Being fallacious will get you nowhere fast. And there isnt anything discriminatory or wrong with needing to be on the Chanel level. Your method of achieving that status as a business is to promote your product and work your way up to being able to put a store in a mall like that.
There is nothing fallacious about what I have said. I am using the term "level" to really describe a group of designers. There are some very good designers who do not have the recognition of Chanel, but who are just as good or better than Chanel. To exclude such designers, simply on the basis that they are not in the group of designers that have such name recognition is to discriminate. I understand why the mall does this. They want to maintain a certain image for that particular area. However when they do that, they are certainly favoring one group over another. There is no doubt about it, and it is indeed class discrimination. Price is usually used to discriminate in business exchanges. If a black person, without money tries to buy a Porsche, a merchant does not sell the Porsche not because of the fact he is black, but because he simply does not have the money. However, if a black person had the money, but the merchant does not sell the car to him because he is black, then certainly he is discriminating based on race. In a similar way, to deny a person space based simply on their lack of name recognition, is certainly class discrimination. A brand builds a good reputation for providing a good product over the years. There is nothing wrong with that, and leveraging the good will thus generated. However, that does not mean that there are not other brands that may be just as good or better, but simply need exposure. To deny exposure, in this case prime space in a mall, SIMPLY because of lack of recognition, is to discriminate based on class. And in the case where the product is just as good or better, does not encourage competition, but rather the opposite. In certain instances, businesses actually use such discrimination to keep potential competition down. That is not fair competition.
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