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Peloton's strange commercial

Bucky

Bucky

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In the ad, a woman receives a Peloton as a Christmas gift from her husband, then documents her usage of the bike, which costs $2,245 with a monthly $39 membership fee to access classes. The woman in the ad remarks she didn’t realize “how much this would change [her].”

According to iSpot.tv, the ad first ran Nov. 4 and has run more than 6,800 times, accounting for an estimated $13.5 million in TV spending. The ad has 15- and 30-second versions running across networks including Fox, NBC and ESPN 2.

On social media, some commented that the woman’s “before” and “after” looks were identical, or remarked that it was strange that a spouse seemed to be pressuring his partner with the gift to lose weight.

Some commented on how nervous and unhappy the woman seemed to be while documenting her workouts.

Others said the ad was just too over-the-top aspirational given the setting of the home.
Click to expand...

Peloton'''s ad made some onlookers cringe, but it won'''t hurt the brand

I have seen this commercial many times.



The wife has a lot of nervous energy and anxiety while riding the bike. She maybe suffering from anorexia or another eating disorder? Also, she perhaps could be in an abusive relationship. She looks more shaken than excited while riding her Peloton.
 
Last edited:
Bucky said:
Peloton'''s ad made some onlookers cringe, but it won'''t hurt the brand

I have seen this commercial many times.



The wife has a lot of nervous energy and anxiety while riding the bike. She maybe suffering from anorexia or another eating disorder? Also, she perhaps could be in an abusive relationship. She looks more shaken than excited while riding her Peloton.
Click to expand...


Eh, it's just a commercial and I don't read too much into it but it seems strange she documents it the whole time on her phone then watches it all on a TV with her husband - I guess that's the just 'look at me' culture of social media I avoid. Another thing I saw as you did, was how nervous she was the first time, like why was she that nervous about riding a stationary bike for X amount of time.
 
Bucky said:
Peloton'''s ad made some onlookers cringe, but it won'''t hurt the brand

I have seen this commercial many times.



The wife has a lot of nervous energy and anxiety while riding the bike. She maybe suffering from anorexia or another eating disorder? Also, she perhaps could be in an abusive relationship. She looks more shaken than excited while riding her Peloton.
Click to expand...


To me it’s more about normalizing the Peloton. Most commercials show hard core training of obviously fit women. My guess is they are trying to make it look more like a more realistic choice for the treadmill crowd.
 
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