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I didn't come to this topic directly, and I didn't know exactly where to put it, but the headline is intriguing: Just Think What Goebbels Could Have Done With Facebook (Haaretz). I have to give Sachia Baron Cohen credit for identifying it for me. Read Sacha Baron Cohen's scathing attack on Facebook in full: 'greatest propaganda machine in history' (The Guardian). I highly recommend it. If nothing else, watch the 3-4 minute video.
It struck a nerve. We live in an open society, and that is being used against us. How do we defend ourselves? I think it starts with the truth. As Ayelett Shani, via Haaretz, notes:
It struck a nerve. We live in an open society, and that is being used against us. How do we defend ourselves? I think it starts with the truth. As Ayelett Shani, via Haaretz, notes:
What are we fighting?Psychological warfare, or propaganda, essentially conflicts with liberal democratic values. Totalitarian states and terrorist organizations don’t spend time conceptualizing: They just do it.
And that is really Baron Cohen's point:propaganda is the management of the masses by means of manipulation and symbols. More simply put: to understand who you’re dealing with and what means you want to use in order to influence them. It’s actually a type of marketing.
It is far more dangerous than we have been led to believe.All this hate and violence is being facilitated by a handful of internet companies that amount to the greatest propaganda machine in history.
The greatest propaganda machine in history.
Think about it. Facebook, YouTube and Google, Twitter and others – they reach billions of people. The algorithms these platforms depend on deliberately amplify the type of content that keeps users engaged – stories that appeal to our baser instincts and that trigger outrage and fear. It’s why YouTube recommended videos by the conspiracist Alex Jones billions of times. It’s why fake news outperforms real news, because studies show that lies spread faster than truth. And it’s no surprise that the greatest propaganda machine in history has spread the oldest conspiracy theory in history – the lie that Jews are somehow dangerous. As one headline put it, “Just Think What Goebbels Could Have Done with Facebook.”
On the internet, everything can appear equally legitimate. Breitbart resembles the BBC. The fictitious Protocols of the Elders of Zion look as valid as an ADL report. And the rantings of a lunatic seem as credible as the findings of a Nobel prize winner. We have lost, it seems, a shared sense of the basic facts upon which democracy depends.