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The end of the road for cows

Allan

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Plant based protein products such Impossible Burger and Beyond meat are just the tip of the iceberg. Manufactured proteins are going to very quickly replace livestock and there are a lot of benefits to the food chain, the environment and consumer health.

"Not interested" you say? Bad news: you might think you decide what you eat but you don't. That decision is made by marketers, food scientists and producers. Oh you can still have a steak from a real live cow in the future, just be ready to pay astronomical sums for the privilege.

We are on the cusp of the deepest, fastest, most consequential disruption in food and agricultural production since the first domestication of plants and animals ten thousand years ago. This is primarily a protein disruption driven by economics. The cost of proteins will be five times cheaper by 2030 and 10 times cheaper by 2035 than existing animal proteins, before ultimately approaching the cost of sugar. They will also be superior in every key attribute – more nutritious, healthier, better tasting, and more convenient, with almost unimaginable variety. This means that, by 2030, modern food products will be higher quality and cost less than half as much to produce as the animal-derived products they replace.

The impact of this disruption on industrial animal farming will be profound. By 2030, the number of cows in the U.S. will have fallen by 50% and the cattle farming industry will be all but bankrupt. All other livestock industries will suffer a similar fate, while the knock-on effects for crop farmers and businesses throughout the value chain will be severe.

Economic, social, environmental, geopolitical impact of the demise of the livestock industry.
 
fake chicken tastes more like chicken than fake beef tastes like beef. I do like bean burgers but I don't pretend that they are in anyway the same as beef.
 
Plant based protein products such Impossible Burger and Beyond meat are just the tip of the iceberg. Manufactured proteins are going to very quickly replace livestock and there are a lot of benefits to the food chain, the environment and consumer health.

"Not interested" you say? Bad news: you might think you decide what you eat but you don't. That decision is made by marketers, food scientists and producers. Oh you can still have a steak from a real live cow in the future, just be ready to pay astronomical sums for the privilege.



Economic, social, environmental, geopolitical impact of the demise of the livestock industry.

If it tastes and cooks like meat, is at least as nutritious, and it costs the same or less, I will switch immediately. I tend to get beyond burgers at restaurants much of the time already. Getting them at the store is not cost effective in my area yet, except for the veggie sausage crumbles for chili.
 
Better stock up on B12 supplements!
 
Better stock up on B12 supplements!

The plant based products so far have many more nutrients than grazed meat, and include B12.

But the product the article is talking about is actual meat protein that is produced without cows. It has all the same nutrients.
 
fake chicken tastes more like chicken than fake beef tastes like beef. I do like bean burgers but I don't pretend that they are in anyway the same as beef.

Bean burgers aren't that good. They are pretty mushy and are easy to overcook. The newer products like Impossible Burger are almost indistinguishable from real ground beef. In fact Burger King launched them at a conference of franchise owners who were unable to tell the difference.
 
Nope not for me, cows have four stomachs for a reason.

Cows are vegetarians so I don't have to be!!!
 
I switched to plant based meat first partially and then completely. I'm looking forward to seeing it proliferate more. I've been to a lot of restaurants with friends and family only to find that my best option for an entree was a grilled cheese sandwich. I hope that changes.
 
The plant based products so far have many more nutrients than grazed meat, and include B12.

But the product the article is talking about is actual meat protein that is produced without cows. It has all the same nutrients.

I will eat that too, but probably not immediately. Thats less tried and true technology (as of yet)
 
Cattle contribute a lot to global warming. They constantly burp and fart methane and vast areas of forests have been chopped down to create pastures.

So I'm for synthetic meat. Long as it's cheaper and tastes good.
 
Plant based protein products such Impossible Burger and Beyond meat are just the tip of the iceberg. Manufactured proteins are going to very quickly replace livestock and there are a lot of benefits to the food chain, the environment and consumer health.

"Not interested" you say? Bad news: you might think you decide what you eat but you don't. That decision is made by marketers, food scientists and producers. Oh you can still have a steak from a real live cow in the future, just be ready to pay astronomical sums for the privilege.



Economic, social, environmental, geopolitical impact of the demise of the livestock industry.

mooooooooooooooooooooooove over cows!
 
Plant based protein products such Impossible Burger and Beyond meat are just the tip of the iceberg. Manufactured proteins are going to very quickly replace livestock and there are a lot of benefits to the food chain, the environment and consumer health.

"Not interested" you say? Bad news: you might think you decide what you eat but you don't. That decision is made by marketers, food scientists and producers. Oh you can still have a steak from a real live cow in the future, just be ready to pay astronomical sums for the privilege.



Economic, social, environmental, geopolitical impact of the demise of the livestock industry.

Art imitating life?

soylent-green-is-people.jpg
 
Cattle contribute a lot to global warming. They constantly burp and fart methane and vast areas of forests have been chopped down to create pastures.

So I'm for synthetic meat. Long as it's cheaper and tastes good.

Just the term " synthetic meat" sends shivers up and down my spine.

One of my many part time sporadic jobs is butcher.

I would rather do an on farm kill and gut a cow and have fresh heart for supper (most clients don't want to keep those) than put " synthetic meat" in my body...
 
When I was a little girl, we were on a road trip and drove by a pasture full of cows. I mentioned that my favorite animals were cows. My mom asked why. I replied, “It’s where cheeseburgers come from.”

I have not strayed from that logic.
 
When I was a little girl, we were on a road trip and drove by a pasture full of cows. I mentioned that my favorite animals were cows. My mom asked why. I replied, “It’s where cheeseburgers come from.”

I have not strayed from that logic.


Beautiful!!!
 
Plant based protein products such Impossible Burger and Beyond meat are just the tip of the iceberg. Manufactured proteins are going to very quickly replace livestock and there are a lot of benefits to the food chain, the environment and consumer health.

"Not interested" you say? Bad news: you might think you decide what you eat but you don't. That decision is made by marketers, food scientists and producers. Oh you can still have a steak from a real live cow in the future, just be ready to pay astronomical sums for the privilege.



Economic, social, environmental, geopolitical impact of the demise of the livestock industry.

Have you seen the price of these plant based proteins?

They are way too expensive to take over the market.
 
I guess you never saw the movie.

I did. In fact there was a scene with the protagonist had a giant cut of beef. That wasn't soylent, but cow.
 
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Bean burgers aren't that good. They are pretty mushy and are easy to overcook. The newer products like Impossible Burger are almost indistinguishable from real ground beef. In fact Burger King launched them at a conference of franchise owners who were unable to tell the difference.

They can be mushy if you make them too thick. I make my own.
 
Plant based protein products such Impossible Burger and Beyond meat are just the tip of the iceberg. Manufactured proteins are going to very quickly replace livestock and there are a lot of benefits to the food chain, the environment and consumer health.

"Not interested" you say? Bad news: you might think you decide what you eat but you don't. That decision is made by marketers, food scientists and producers. Oh you can still have a steak from a real live cow in the future, just be ready to pay astronomical sums for the privilege.



Economic, social, environmental, geopolitical impact of the demise of the livestock industry.

It's not even going to be plant based, the real future will be in yeast. You'll be able to manufacture large vats and engineered yeasts to provide nutrition in a far more scalable and sustainable model.
 
If we are going to manufacture protein, doesn't the "soylent green" reference fit?

not if its not made of people.

Perhaps soylent red or yellow may fit, they were in the book.
 
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