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I'm not sure they "mismanaged" the situation, in that it probably wasn't possible for them to keep working with Democrats much longer.Did the NRA mismanage the situation?
One major driver is not the NRA's doing, which is the increasing polarization of the political bases of both parties. Even though most people support gun ownership, so many other issues involving guns are so contentious that it was going to get polarized either way. I'm reasonably sure that today, most Democratic voters don't care about NRA ratings anymore; and anyone deeply invested in gun rights won't vote for a Democrat regardless of their NRA rating.
A second issue, albeit more recent, is that the NRA is imploding. That is in part because gun owners have mostly relaxed during the Trump administration (thus leading to shortfalls in memberships and revenues), and in part because of their own corruption. NRA management was up to all sorts of financial shenanigans, including out of control spending on its ad agency (Ackerman McQueen) and NRA-TV (which no one watched).
A third is that after years of NRA and Congress doing nothing even remotely effective about gun violence and mass shootings, as well as ignoring how the vast majority of Americans want universal background checks, and now with the NRA imploding due to its own internal abuses, the gun control lobby has finally gotten a bit more organized. It also had a huge influx of cash from Mike Bloomberg, as well as effective martyrs like Gabby Giffords.
That said, the NRA enthusiastically went all in on the polarization. They've burned multiple Democratic elected officials, including ones that had "A" ratings. Ann Kirkpatrick, for example, sided with the NRA for a decade; but despite getting an A, the NRA sided with her opponents in 2008 and 2010. (She didn't lose her A rating until long after the 2010 election.) The NRA went from funding 20% of Democrats in 2010, to only two by 2018.
They also torched Manchin (D) and Toomey (R) after they both worked with the NRA on possible legislation in the aftermath of the Sandy Hook shooting.
Another should be the obvious and constant signaling to the right wing -- e.g. repeatedly sending NRA presidents to the Republican National Convention; appointing Oliver North as president; letting NRA-TV go full wingnut; opposing any and all gun control legislation, including ones they were helping to craft (e.g. Manchin-Toomey), the list goes on.
Maybe it wasn't possible for the NRA to bridge the growing partisan chasm, but yeah, they didn't even try.