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Would anyone think creating a new political party to be a good idea, in today's society? Why or why not
US history shows plenty of third party creation...they either have no influence, or a are swallowed up by both of the larger parties. And those that do survive to become a big party (like the GOP) only do so because they make up the larger portion of the party that broke up before them.
Then they change platforms and evolve to access the voters they want so that they can succeed. Example: the DNC was a party of slaveholders until they evolved past it to include a huge and influential voting bloc while the GOP were originally anti-slavery and pro-union, but evolved into the party that took in the racist elements of the DNC so that they could win the south and became anti-union when they understood that money was a powerful tool and went pro-corporate.