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Aunt Jemima will remove image and be renamed

Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

The company deserves no credit here. They are simply doing what's best for them as the PUBLIC changes. There have been complaints for decades about this; they ignored then and did not lead. Now, the cost to keeping the brand is higher than the reward and so they're ending it, for their own sake, that's it. The credit goes to the activists most, and the public next.

And it was a free market decision because the decision was based on what was thought best for the market.
I guess Trumpers have abandoned the free market and their faux libertarianism and traded it for right wing politically correct poutrage, so that they can hang it on the left and cry victim.

Goddamn, if their kids ever read their posts twenty years from now....:lamo
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Nah, I'll have to look for another pancake mix.

You'll probably end up buying the same one because it will say "new and improved" on the box.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Where did we turn into the over reactionary cry babies that have to make a claim of racism or that people are hateful because they express opinions and exercise "free speech"? Yes sometimes words hurt. Put on your big boy or big girl pants and move on.
 
Next up on the altar: Coco Pops.

"Coco Pops have been a much-loved breakfast staple for decades with one of the most recognisable mascots in TV advertising. But Coco the Monkey has come under suspicion from disgraced former Labour MP Fiona Onasanya, who has written to Kellogg's asking why they chose that animal to represent the chocolate-flavoured cereal when Rice Krispies uses 'three white boys'."

I give poor Coco three weeks before he's sacrificed to appease the gods.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Hitler burned the books and Democrats burn the statues.

I guess you forgot Repukes tried to change the history books in Texas. Did you know we can reduce the amount of Covid cases if we just stop testing? LOL!
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

I private company makes a business decision and some people lose their minds because racial stereotypes are being phased out of the marketplace.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Aunt Jemima brand to change name, remove image that Quaker says is '''based on a racial stereotype'''



So the brand is based on a racial stereotype? Sure, let's just go with that for now.

Here's an academic take -

Now look, I actually agree that the logo and name evoke the image of an elderly, possibly plantation born woman. However, that isn't the point of the marketing! They're marketing syrup and pancake mix. The idea is that "Aunt Jemima" is friendly, warm, inviting, caring (albeit apparently willing to clog your arteries into submission) and kind. She isn't there to scare kids or to have some political motive. It isn't "black food" we're talking about here.

If you're going to have a stereotype then isn't Aunt Jemima EXACTLY the kind of stereotype you want? Don't you want an image that unifies people instead of divides them?

This is the problem with "cancel culture" and the absolutely ridiculous hyper-partisanship involving race in this country. We really don't have a huge problem with race. It isn't "no problem" but it's not a huge issue except that idiots like Riche Richardson can't resist finding a reason to make things out as being worse than they are. Then again, he does have a book to sell so why not capitalize on destroying good things? The people in the media do it. Politicians do it. Community activists do it. Why not authors too. Besides, it's just a logo and the evil, capitalists will never be hurt.

But will the little black kid that never saw racism in that image be hurt. Will the white kid that only say a kind, old black lady now see something different? Isn't this kind of thing making the divide wider rather than helping to ease it?

America will survive without Aunt Jemima. We can only hope for a day when a "little black kid" never sees racism. It's still a long ways off. Did you have the same thoughts when the images of Betty Crocker were removed from packaging? This is long overdue. Here's a piece from 1994..

LET'S RETIRE AUNT JEMIMA AND BETTY CROCKER - Hartford Courant
 
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Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

I guess you forgot Repukes tried to change the history books in Texas. Did you know we can reduce the amount of Covid cases if we just stop testing? LOL!

That comment blows me away. Democrats say we can increase the number of cases with more testing.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

America will survive without Aunt Jemima. We can only hope for a day when a "little black kid" never sees racism. It's still a long ways off. Did you have the same thoughts when the images of Betty Crocker were removed from packaging? This is long overdue. Here's a piece from 1994..

LET'S RETIRE AUNT JEMIMA AND BETTY CROCKER - Hartford Courant

Fewer and fewer blacks are fooled by such things.

 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

You don't throw away an established 130-year-old brand to "move in a more profitable direction".

Of course you do. It's a capitalist system, you do whatever you think will drive the most profit. :shrug:

If it's a "more profitable direction", it will only be because a refusal to ditch Aunt Jemima causes the left to boycott Quaker after buying their products for 130 years, which is so incandescently stupid it could stand on its own as proof society is losing its mind.

Meh...why are you so bothered? Either it will work out for them, or it won't. Their call, not yours. You might be reading too much into this, I would even say you're sounding a little crazy... ;)


I'm sorry, Nate, but a black woman on a syrup bottle is not, by any reasonable definition of the term, a racist stereotype. She's a black woman on a syrup bottle. She's your kindly old aunt, and she happens to be black. If the race baiters, malcontents, and white-guilt-riddled cuckolds that enable them weren't shoving it down the public's throat that AJ is a 130-year-old "racist stereotype", nobody would know--much less care--about the issue.

You have to scour the history archives from 130 years ago to even perceive the stereotype. The stereotype for anyone not 130 years old is "kindly old black aunt who makes excellent syrup". She represents home. Family. A loving aunt. Oh the horror. :shock:

Just to be clear, I said outdated, not racist. But, hey, if you want to start a syrup company, feel free to try whatever marketing approach you think will work best. This is what they thought would work best. America is still a free country, isn't it?

Don't tell me society isn't losing its marbles.

hehe...well, some of you certainly appear to be, but a company choosing to change their branding for whatever reason they choose isn't the example of that, lots of companies have changed their branding over the years. The reaction to the change, though, definitely does seem to involve a bit of crazy.

Hey, agreed on both points. We're
making great progress towards insanity.

Yes...yes, I think you might be... ;) Sounds like it might be time for you to switch syrup brands, and get on with your life. All this angst over how a company decides to do business is a little silly, but more importantly, it's really none of your business. Surely there are more important things to get in a huff over.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

America will survive without Aunt Jemima. We can only hope for a day when a "little black kid" never sees racism. It's still a long ways off. Did you have the same thoughts when the images of Betty Crocker were removed from packaging? This is long overdue. Here's a piece from 1994..

LET'S RETIRE AUNT JEMIMA AND BETTY CROCKER - Hartford Courant

What the **** is racist about Aunt Jemima? Why can't we be OK with less stupidity about what racism is? Why is something "racist" just because you say it is? We're NEVER going to get rid of racism if idiots keep trying to virtue signal about every damned thing. In fact, I'm pretty damned sure that crap like this is nothing more than an attempt to ENCOURAGE racism and to PROMOTE ideas that encourage racial division. You don't WANT there to be a racism free America because you and people that believe as you do derive some amount of power from those that agree with your beliefs. It's what the democrats have done for DECADES. As long as you can convince people that they are "oppressed" because of **** like Aunt Jemima and that you're "protecting" them by pointing out the "abuse" then you're a hero in your own world. God forbid that you spend two minutes to explain or even contemplate that an icon like Aunt Jemima can have a unifying effect. Oh HELL NO!!! People that suggest anything like that are racist.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

And it was a free market decision because the decision was based on what was thought best for the market.
I guess Trumpers have abandoned the free market and their faux libertarianism and traded it for right wing politically correct poutrage, so that they can hang it on the left and cry victim.

Goddamn, if their kids ever read their posts twenty years from now....:lamo

Today my daughter called me for a chat. I read my posts to her and now she plans to vote for Trump. We had the chat due to her dislike of Trump. I changed her mind.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Fewer and fewer blacks are fooled by such things.



I wonder how much money Candace has made being another of Trump's floozies?
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Today my daughter called me for a chat. I read my posts to her and now she plans to vote for Trump. We had the chat due to her dislike of Trump. I changed her mind.

Thankfully no one knows who we really vote for. I would tell you I was voting for Trump is I was related to you too.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

What the **** is racist about Aunt Jemima? Why can't we be OK with less stupidity about what racism is? Why is something "racist" just because you say it is? We're NEVER going to get rid of racism if idiots keep trying to virtue signal about every damned thing. In fact, I'm pretty damned sure that crap like this is nothing more than an attempt to ENCOURAGE racism and to PROMOTE ideas that encourage racial division. You don't WANT there to be a racism free America because you and people that believe as you do derive some amount of power from those that agree with your beliefs. It's what the democrats have done for DECADES. As long as you can convince people that they are "oppressed" because of **** like Aunt Jemima and that you're "protecting" them by pointing out the "abuse" then you're a hero in your own world. God forbid that you spend two minutes to explain or even contemplate that an icon like Aunt Jemima can have a unifying effect. Oh HELL NO!!! People that suggest anything like that are racist.

I think that same thing.

Good lord, in truth The syrup can be a danger to you if it is high fructose corn syrup. But other than that, it won't harm you.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Thankfully no one knows who we really vote for. I would tell you I was voting for Trump is I was related to you too.

My daughter respects me and loves me and will not lie to me.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

I wonder how much money Candace has made being another of Trump's floozies?

Because to you black women are that way. Sad to hear this from you.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

What the **** is racist about Aunt Jemima? Why can't we be OK with less stupidity about what racism is? Why is something "racist" just because you say it is? We're NEVER going to get rid of racism if idiots keep trying to virtue signal about every damned thing. In fact, I'm pretty damned sure that crap like this is nothing more than an attempt to ENCOURAGE racism and to PROMOTE ideas that encourage racial division. You don't WANT there to be a racism free America because you and people that believe as you do derive some amount of power from those that agree with your beliefs. It's what the democrats have done for DECADES. As long as you can convince people that they are "oppressed" because of **** like Aunt Jemima and that you're "protecting" them by pointing out the "abuse" then you're a hero in your own world. God forbid that you spend two minutes to explain or even contemplate that an icon like Aunt Jemima can have a unifying effect. Oh HELL NO!!! People that suggest anything like that are racist.

Look up the words "racial stereotype". You also need to admit that we have not had success in combating racism doing what we are doing. The definition of insanity is doing the same things over and over and expecting different results.

Negative Racial Stereotypes and Their Effect on Attitudes Toward African-Americans
- Scholarly Essays - Jim Crow Museum - Ferris State University
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Because to you black women are that way. Sad to hear this from you.

I did not said "black women". I said Candace is a Trump whore. She is fooling no one.
 
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Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

It will be more like Karo syrup, but without soul.

BTW, do I have to return the A.J. Syrup I just bought to avoid being cancelled?

I am not sure what any of that means.
 
Re: Aunt Jenkins will remove image and be renamed

You're here for me? I'm flattered.

And good job passively taking the racist position.

And there we go with your shtick. Shocking.
 
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