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Aunt Jemima will remove image and be renamed

Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Taylor said:
Nice to see them standing firm on not promoting racial stereotypes...

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Sorry, I'm gonna be the grammar police, here. The Quaker Oats guy is not a racial stereotype.

EDIT: There seems to be some sort of bigotry towards Quakers, though.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Lutherf said:
Aunt Jemima brand to change name, remove image that Quaker says is '''based on a racial stereotype'''



So the brand is based on a racial stereotype? Sure, let's just go with that for now.

Here's an academic take -

Now look, I actually agree that the logo and name evoke the image of an elderly, possibly plantation born woman. However, that isn't the point of the marketing! They're marketing syrup and pancake mix. The idea is that "Aunt Jemima" is friendly, warm, inviting, caring (albeit apparently willing to clog your arteries into submission) and kind. She isn't there to scare kids or to have some political motive. It isn't "black food" we're talking about here.

If you're going to have a stereotype then isn't Aunt Jemima EXACTLY the kind of stereotype you want? Don't you want an image that unifies people instead of divides them?

This is the problem with "cancel culture" and the absolutely ridiculous hyper-partisanship involving race in this country. We really don't have a huge problem with race. It isn't "no problem" but it's not a huge issue except that idiots like Riche Richardson can't resist finding a reason to make things out as being worse than they are. Then again, he does have a book to sell so why not capitalize on destroying good things? The people in the media do it. Politicians do it. Community activists do it. Why not authors too. Besides, it's just a logo and the evil, capitalists will never be hurt.

But will the little black kid that never saw racism in that image be hurt. Will the white kid that only say a kind, old black lady now see something different? Isn't this kind of thing making the divide wider rather than helping to ease it?
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I think over time this sort of thing is going to backfire. Because the brand will be replaced with something currently inoffensive. It will most likely be some homogenized thing that will be difficult to get offended at. Which means ethnically neutral and no representation of any culture of any sort. No pictures of people of any kind.

Aunt Jemima is a very good example of branding that had stood the test of time and presented itself through its advertising and presentation as warm and inviting using the picture of a sweet older colored aunt as the basis. Taking a stereotype and instead using it negatively, using it positively to enhance the appeal of the product they are selling. This along with consistent quality of product gained the brand household status in American homes. Its a shame they are getting rid of the brand because it was very much a household one similar in vain, to Best Foods/ Hellmans mayonnaise, THE preferred brand in space full of competition with cheaper or better products. It was a recognized black face that was looked on very favorably in many American home, the exact opposite of what is presented many times in the news casts. Notice also they are using relationship references of aunt and uncle to further bring closer and more feelings of warmth in relation to black people.

Its a shame. Peoples reactionary tendencies to the tempest of the day will end up removing ethnic icons in the name of political correctness thereby lessoning peoples exposure to a more ethnically diverse presentations of product and people. Truly a pity.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

COTO said:
How about the Quaker on the box of Quaker oats. His picture is even more anachronistic. To the book pyre with him!
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Quakers still look the same now, well when they're not on their cell phones...
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

OlNate said:
Yes, Luther, the rebranding of fake maple syrup will set back race relations by decades...good grief.
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It's a symptom of madness, not the cause of it.

I think I speak for pretty much everybody decrying this decision when I say I don't give a damn whether or not the syrup I buy is marketed as "Aunt Jemima" or not. My consternation is because half of my society is becoming so unhinged that companies are now being forced to erase iconic brands for 130-year-old offenses that frankly nobody knows about and that no reasonable person should care about.

We're aghast at the mentality of "Aunt Jemima is racist and must be scrubbed from the public square" prevailing over the attitude of "Who gives a flying fart what happened 130 years ago. She's a woman on a syrup bottle. Why are we even talking about this?" It's a bright red flag that society is losing its collective marbles.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Moderator's Warning:
Threads merged.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

COTO said:
It's a symptom of madness, not the cause of it.

I think I speak for pretty much everybody decrying this decision when I say I don't give a damn whether or not the syrup I buy is marketed as "Aunt Jemima" or not. My consternation is because half of my society is becoming so unhinged that companies are now being forced to erase iconic brands for 130-year-old offenses that frankly nobody knows about and that no reasonable person should care about.

We're aghast at the mentality of "Aunt Jemima is racist and must be scrubbed from the public square" prevailing over the attitude of "Who gives a flying fart what happened 130 years ago. She's a woman on a syrup bottle. Why are we even talking about this?" It's a bright red flag that society is losing its collective marbles.
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Amen.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Mr Person said:
Those people need new taste buds. It claimed to be 10% actual maple syrup when I was a kid, but I suspect that 10% was barely-processed rejected sap and the rest artificially flavored sugar syrup, and I wouldn't be surprised to learn the percentage is 1%. Better to go with butter if one cannot afford actual pure maple syrup.
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You may not like the product, but a lot of people do. Its shame the company feels the need to shutter the brand.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

COTO said:
It's a symptom of madness, not the cause of it.

I think I speak for pretty much everybody decrying this decision when I say I don't give a damn whether or not the syrup I buy is marketed as "Aunt Jemima" or not. My consternation is because half of my society is becoming so unhinged that companies are now being forced to erase iconic brands for 130-year-old offenses that frankly nobody knows about and that no reasonable person should care about.

We're aghast at the mentality of "Aunt Jemima is racist and must be scrubbed from the public square" prevailing over the attitude of "Who gives a flying fart what happened 130 years ago. She's a woman on a syrup bottle. Why are we even talking about this?" It's a bright red flag that society is losing its collective marbles.
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Forced? How about recognizes that dated stereotypes don't sell as well as they used to, and they're moving in a more profitable direction?

Society is losing its collective marbles? How about we're simply progressing beyond dated stereotypes as well? It would certainly explain why some companies are changing their marketing strategies to align.

Sorry, bud, but the only manufactured outrage I see here are those that are getting so worked up over a simple branding decision. I know that progress would seem like insanity to a conservative, but the fact is we've been doing it since we set foot on this earth. Nothing stays the same, regardless of how hard you rail against it. Catch up or get left behind, I guess. Me, well...I buy the real stuff, I couldn't care less about any of this, other than to maybe feel a little warm and fuzzy that some folks might appreciate the gesture.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

ecofarm said:
That you give them no credit, no brand loyalty, no appreciation for the change whatsoever and chalk it up as a pure negative, is telling.

You want your racist syrup. Admit it.
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Your trolling is ridiculously stupid. Just stop it.
 
GDViking said:
Kinda how I see school mascots of American Indians being portrayed as warriors as being a form of respect, rather than derogatory...
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Truthfully, that’s one of the last refuges of an institution to pull. The last one, of course, is “it’s offensive, so what?”

I went through that with my university. They were claiming they were respectful when the tribes, the Native American student body of the university, and the NCAA were saying it’s disrespectful.

It doesn’t come off well at all, because you can’t claim it as an honor if the people so “honored” don’t feel it is an honor.



Sent from my iPhone using Tapatalk Pro
 
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Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Lutherf said:
Aunt Jemima brand to change name, remove image that Quaker says is '''based on a racial stereotype'''



So the brand is based on a racial stereotype? Sure, let's just go with that for now.

Here's an academic take -

Now look, I actually agree that the logo and name evoke the image of an elderly, possibly plantation born woman. However, that isn't the point of the marketing! They're marketing syrup and pancake mix. The idea is that "Aunt Jemima" is friendly, warm, inviting, caring (albeit apparently willing to clog your arteries into submission) and kind. She isn't there to scare kids or to have some political motive. It isn't "black food" we're talking about here.

If you're going to have a stereotype then isn't Aunt Jemima EXACTLY the kind of stereotype you want? Don't you want an image that unifies people instead of divides them?

This is the problem with "cancel culture" and the absolutely ridiculous hyper-partisanship involving race in this country. We really don't have a huge problem with race. It isn't "no problem" but it's not a huge issue except that idiots like Riche Richardson can't resist finding a reason to make things out as being worse than they are. Then again, he does have a book to sell so why not capitalize on destroying good things? The people in the media do it. Politicians do it. Community activists do it. Why not authors too. Besides, it's just a logo and the evil, capitalists will never be hurt.

But will the little black kid that never saw racism in that image be hurt. Will the white kid that only say a kind, old black lady now see something different? Isn't this kind of thing making the divide wider rather than helping to ease it?
Click to expand...

We treat her like she's part of the family!
 
Fiddytree said:
Truthfully, that’s one of the last refuges of an institution to pull. The last one, of course, is “it’s offensive, so what?”

I went through that with my university. They were claiming they were respectful when the tribes, the Native American student body of the university, and the NCAA were saying it’s disrespectful.

It doesn’t come off well at all.



Sent from my iPhone using Tapatalk Pro
Click to expand...

Most Native Americans are not offended by the mascots. They have been polled time and again.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

j brown's body said:
We treat her like she's part of the family!
Click to expand...

Lots to unpack with Luther’s post, isn’t there?


Sent from my iPhone using Tapatalk Pro
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Lutherf said:
Aunt Jemima brand to change name, remove image that Quaker says is '''based on a racial stereotype'''



So the brand is based on a racial stereotype? Sure, let's just go with that for now.

Here's an academic take -

Now look, I actually agree that the logo and name evoke the image of an elderly, possibly plantation born woman. However, that isn't the point of the marketing! They're marketing syrup and pancake mix. The idea is that "Aunt Jemima" is friendly, warm, inviting, caring (albeit apparently willing to clog your arteries into submission) and kind. She isn't there to scare kids or to have some political motive. It isn't "black food" we're talking about here.

If you're going to have a stereotype then isn't Aunt Jemima EXACTLY the kind of stereotype you want? Don't you want an image that unifies people instead of divides them?

This is the problem with "cancel culture" and the absolutely ridiculous hyper-partisanship involving race in this country. We really don't have a huge problem with race. It isn't "no problem" but it's not a huge issue except that idiots like Riche Richardson can't resist finding a reason to make things out as being worse than they are. Then again, he does have a book to sell so why not capitalize on destroying good things? The people in the media do it. Politicians do it. Community activists do it. Why not authors too. Besides, it's just a logo and the evil, capitalists will never be hurt.

But will the little black kid that never saw racism in that image be hurt. Will the white kid that only say a kind, old black lady now see something different? Isn't this kind of thing making the divide wider rather than helping to ease it?
Click to expand...

And she's a damn good cook.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

OlNate said:
Yes, Luther, the rebranding of fake maple syrup will set back race relations by decades...good grief.
Click to expand...

Vermont maple syrup > fake maple syrup > Canadian maple syrup
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

PirateMk1 said:
Your trolling is ridiculously stupid. Just stop it.
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"It was a perfectly good racist syrup and they're ruining everything!"


The change is not gonna hurt you or white people. It's okay. Just corn syrup and food coloring.
 
PirateMk1 said:
Most Native Americans are not offended by the mascots. They have been polled time and again.
Click to expand...

I was there for many years and knew the dynamics, so thank you for that contribution.


Sent from my iPhone using Tapatalk Pro
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

ecofarm said:
"It was a perfectly good racist syrup and they're ruining everything!"


The change is not gonna hurt you or white people. It's okay. Just corn syrup and food coloring.
Click to expand...

:coffeepap
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

PirateMk1 said:
:coffeepap
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That's true, it's not bad in hot water. But it will still be good even without the racism, trust me.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

COTO said:
It's a symptom of madness, not the cause of it.

I think I speak for pretty much everybody decrying this decision when I say I don't give a damn whether or not the syrup I buy is marketed as "Aunt Jemima" or not. My consternation is because half of my society is becoming so unhinged that companies are now being forced to erase iconic brands for 130-year-old offenses that frankly nobody knows about and that no reasonable person should care about.

We're aghast at the mentality of "Aunt Jemima is racist and must be scrubbed from the public square" prevailing over the attitude of "Who gives a flying fart what happened 130 years ago. She's a woman on a syrup bottle. Why are we even talking about this?" It's a bright red flag that society is losing its collective marbles.
Click to expand...

If nobody gives a ****, then why lose your **** if a company changes its branding and messaging to appeal to more people?


Sent from my iPhone using Tapatalk Pro
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

They can name it after a nice white lady from Maine.

No...wait...just generic labels...Syrup.

****ing nitwits.

 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

ecofarm said:
That's true, it's not bad in hot water. But it will still be good even without the racism, trust me.
Click to expand...

:golf:bs
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

PirateMk1 said:
:golf:bs
Click to expand...


Everything is gonna be okay. It's just a cheap syrup.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

PoS said:
Vermont maple syrup > fake maple syrup > Canadian maple syrup
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You have shown vast amounts of ignorance in the past, but this may be your defining moment of ignorance. Quebec maple syrup defecates and the result gets bottled up as Vermont maple syrup.
 
Re: Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype

Screenshot_20200617-122409.jpg
 
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