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I'm.pretty sure some.conservative talking points are disseminated for the sole.purpose of having non-conservatives treat followers who repeat them like they are stupid.
So their narrative managers can point to it and say "See? We told you liberals think you're stupid! "
Michael William LeBron, aka "Lionel", is a conservative and is the author and main promoter of the Q-Anon/Deep State conspiracy theory.
But no one is holding guns to the heads of the blithering idiots who buy this crap, it's solely their choice to act like morons. There's money to be made peddling this nonsense but in order to sell it, first one must discover, motivate or create the market for it.
And again, much has been spent in that direction.