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Thread: Britain Bans ‘Harmful’ Gender Stereotypes in Advertisements

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    Britain Bans ‘Harmful’ Gender Stereotypes in Advertisements

    LONDON — Hapless husbands and housework-burdened moms are being banished from British advertising, as a crackdown on gender stereotypes comes into force.

    From Friday, advertisements must not include “gender stereotypes which are likely to cause harm or serious or widespread offense.”

    Examples include depictions of men struggling to complete simple domestic tasks or ads that suggest women are solely responsible for cooking and cleaning.

    Complaints will be assessed by the Advertising Standards Authority. British broadcasters are bound by the terms of their licenses to comply with its rulings.

    The authority says its aim is not to ban all gender stereotypes but to remove those that are harmful.

    Authority chief executive Guy Parker said “put simply, we found that some portrayals in ads can, over time, play a part in limiting people’s potential.”

    Britain bans ‘harmful’ gender stereotypes in advertisements
    Oh oh, now they're banning 'depictions of gender stereotypes' in Britain. Certainly not a step towards valuing free speech imo. I do roll my eyes occasionally when 3 TV adverts in a row depict a bumbling, clueless husband who has to ask his wife's help in changing the batteries in the remote control, or starting the lawnmower. But is it the job of government to regulate such fluff? Those ads which show men as bumbling idiots are geared towards appealing to women, and getting them to open their pocketbooks. If that's what women want to see, and motivates them to buy things, should government step in to stop it? Same for ads that rely on gender stereotypes of women.
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    Re: Britain Bans ‘Harmful’ Gender Stereotypes in Advertisements

    I hope Parker has a sense of humor.
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    Re: Britain Bans ‘Harmful’ Gender Stereotypes in Advertisements

    Quote Originally Posted by truthatallcost View Post
    Oh oh, now they're banning 'depictions of gender stereotypes' in Britain. Certainly not a step towards valuing free speech imo. I do roll my eyes occasionally when 3 TV adverts in a row depict a bumbling, clueless husband who has to ask his wife's help in changing the batteries in the remote control, or starting the lawnmower. But is it the job of government to regulate such fluff? Those ads which show men as bumbling idiots are geared towards appealing to women, and getting them to open their pocketbooks. If that's what women want to see, and motivates them to buy things, should government step in to stop it? Same for ads that rely on gender stereotypes of women.
    I'm sure there's a Twilight Zone episode in there somewhere...
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    Re: Britain Bans ‘Harmful’ Gender Stereotypes in Advertisements

    Quote Originally Posted by truthatallcost View Post
    Oh oh, now they're banning 'depictions of gender stereotypes' in Britain. Certainly not a step towards valuing free speech imo. I do roll my eyes occasionally when 3 TV adverts in a row depict a bumbling, clueless husband who has to ask his wife's help in changing the batteries in the remote control, or starting the lawnmower. But is it the job of government to regulate such fluff? Those ads which show men as bumbling idiots are geared towards appealing to women, and getting them to open their pocketbooks. If that's what women want to see, and motivates them to buy things, should government step in to stop it? Same for ads that rely on gender stereotypes of women.
    So men act like bumbling idiots to get women to spend money that they would not have... it works, they spend the money after being manipulated by the men... and you complain that men are the victims here?

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    Re: Britain Bans ‘Harmful’ Gender Stereotypes in Advertisements

    Quote Originally Posted by Elvira View Post
    I'm sure there's a Twilight Zone episode in there somewhere...
    That's an old show. There's probably too many gender stereotypes in the Twilight Zone to be aired in Britain. We'll have to edit it so the host of the show is Caitlyn Jenner!
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    Re: Britain Bans ‘Harmful’ Gender Stereotypes in Advertisements

    Quote Originally Posted by Bodhisattva View Post
    So men act like bumbling idiots to get women to spend money that they would not have... it works, they spend the money after being manipulated by the men... and you complain that men are the victims here?
    Not necessarily.
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    Re: Britain Bans ‘Harmful’ Gender Stereotypes in Advertisements

    Quote Originally Posted by truthatallcost View Post
    That's an old show. There's probably too many gender stereotypes in the Twilight Zone to be aired in Britain. We'll have to edit it so the host of the show is Caitlyn Jenner!
    Yeah, but it was beyond its years...Serling was a genius imo...he was good at exposing the human psyche...
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    Re: Britain Bans ‘Harmful’ Gender Stereotypes in Advertisements

    Quote Originally Posted by truthatallcost View Post
    Oh oh, now they're banning 'depictions of gender stereotypes' in Britain. Certainly not a step towards valuing free speech imo. I do roll my eyes occasionally when 3 TV adverts in a row depict a bumbling, clueless husband who has to ask his wife's help in changing the batteries in the remote control, or starting the lawnmower. But is it the job of government to regulate such fluff? Those ads which show men as bumbling idiots are geared towards appealing to women, and getting them to open their pocketbooks. If that's what women want to see, and motivates them to buy things, should government step in to stop it? Same for ads that rely on gender stereotypes of women.
    The English don't have a guarantee of "Free Speech." (They have some alternate interpretation of speech as a "negative right" allowing regulation of speech to prevent offense.)

    The government can, and has, regulated speech time and again. Canada, a member of the English Commonwealth, has regulated speech as well (see Bill C-16).

    An Act to amend the Canadian Human Rights Act and the Criminal Code - Wikipedia

    The Brit's know this, and have had to endure restrictions willing or unwilling since...whenever.

    OUR Founding Father's opted not to let that happen in our new nation.

    We have a Federal Constitution which does guarantee free expression, and the SCOTUS has incorporated this guarantee as applying to the States in a series of rulings over the years.
    Last edited by Captain Adverse; 06-16-19 at 08:27 PM.
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    Re: Britain Bans ‘Harmful’ Gender Stereotypes in Advertisements

    Honestly, advertising should just be banned entirely. This is stupid, but it's not like it's really a bad thing, just unnecessary.

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    Re: Britain Bans ‘Harmful’ Gender Stereotypes in Advertisements

    Quote Originally Posted by Captain Adverse View Post
    The English don't have a guarantee of "Free Speech." (They have some alternate interpretation of speech as a "negative right" allowing regulation of speech to prevent offense.)

    The government can, and has, regulated speech time and again. Canada, a member of the English Commonwealth, has regulated speech as well (see Bill C-16).

    An Act to amend the Canadian Human Rights Act and the Criminal Code - Wikipedia

    The Brit's know this, and have had to endure restrictions willing or unwilling since...whenever.

    OUR Founding Father's opted not to let that happen in our new nation.

    We have a Federal Constitution which does guarantee free expression, and the SCOTUS has incorporated this guarantee as applying to the States in a series of rulings over the years.
    And you show ignorance of Canadian law and our constituion. It also guarantees free expression but things like hate speech (eg. advocating the death of protected groups) is seen as a reasonable limit upon that right in the same way yelling fire in a crowded theatre is.
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