It has been the source of more heated topics related to EU accession: the worry that many local products might not survive the streamlining of food products within a single European market, for both health and business reasons. Czech Slivovice, or plum brandy - a favourite in Moravia, Moravia's Oloumocky syrecky, a kind of smelly cheese, both theoretically at risk, and of course the alcoholic beverage known in the Czech Republic as Rum Tuzemsky, Domestic Rum. In line with its aim to provide consumers with essential and accurate information, the EU has stipulated that the Czech beverage must no longer go by the name of "rum" since, by strict definition, it isn't. But, Vladimir Steiner, the production director at Stock Pilsen-Bozkov, one of the Czech Republic's largest brand-alcohol producers, says that that was never a problem in the past.