This is a tremendous opportunity for the public to learn more about our operations and the ways in which we are protecting and enhancing the environment,” said Sr. Vice President of Government Affairs and Corporate Communications Barry Caldwell, who has been working on the project since its inception two years ago. “It’s amazing how Disney has made this happen in a fun and interactive way. It certainly furthers our goal to not only be a waste collection company, but an industry leader that is identifying new ways of reducing, reusing, and recycling materials, as well as recovering the energy in waste as a source of renewable energy.”
Eric Goodman of Walt Disney Imagineering, who headed up the creative team working on the project, said he learned a lot about trash in researching what WM does. “I believe my first thought when I got the assignment was, ‘well, here’s a story that everyone knows about because we deal with garbage everyday.’ Oh, how naïve I was,” Goodman said. “I learned that most people only know half the story – how to create garbage. We’re really good at filling trash cans and recycling bins a few times a week and dragging them down to our curb, but after that – well, I think we all believe a ‘garbage fairy’ makes the trash magically disappear. We assume the trash we see isn’t our garbage; that’s everyone else’s garbage. As I began to meet the people of Waste Management, the second half of the trash story began to become much clearer.”
The second half of the story
The “Don’t Waste It” exhibit asks guests to handle their own waste as they walk through the process of managing their trash, from collection, to recycling, to disposal at either a waste-to-energy facility or the landfill. In this case the trash is “virtual,” not real. Using what Goodman calls “the smallest, most advanced mini trash truck you could ever imagine” – a replica of a real Waste Management truck – guests are loaded up with the amount of trash equal to what they would normally create in a year. That amount is determined by a “personal trash profile” that the guests fill in before they start.
Once their mini-truck starts rolling, guests follow a route from station to station and along the way learn how their trash gets managed. They are assigned a score at the end based on the amount of recycling and energy they were able to produce. The route guests follow on their trip goes like this: