I just wonder where the energy is coming from.
We provide it, like everything else. Ideally in a green energy cycle that needs backup power (nighttime, no wind time etc), you store energy. Storing it as a fuel like ethanol may be a good stepping stone considering ethanol is in our energy infrastructure already, and C02 is produced by burning it.
This is basically fundamental research in materials engineering for specific chemical properties in converting pollutants from fuel burning, back into fuel. But it's basically good research into how we can create useful materials to perform chemically/physically in ways we desire/predict. It's another tool in our toolbelt of engineering. With enough such tools, we jump entire "ages" in technological development. It's always a long play, but for those born at any given time, it's pretty nice to have modern (everything).
It is not intended to be a commercially viable end result, it's fundamental research that is credible enough and relevant enough to make it worthwhile to pursue and fund, etc.
What's interesting about it:
1. goes from C02 straight to a usable fuel, ethanol (in water I think for the hydrogen), with fairly good efficiency for a quick attempt
2. the way they engineer the catalyst and simulated it to get the desired results
It basically adds to the knowledge and trail blazing of what seems to be a somewhat "recyclable" energy process. Using C02 to ethanol, which burned creates C02 which can be turned again into ethanol...
Ethanol is good for today, ideally we'd prefer maybe methane? In any case, that's my take.
To make something commercially viable takes decades, likely a decade or more just to identify a good candidate (this is not directly a good candidate), and then 20-40 years to develop it. Sucks for us, but cool for our kids and the future of humanity.