EXCEPT THAT IS NOT WHAT THE INTERNET IS LOGISTICALLY.
You're on a kick that's wrong wrong wrong.
Let's say, your Helix ISP is a major player in the ISP world.
I got Renae's Vids, a netflix type streaming service
And EMN is a subscriber to my service. I have to use part of your network to deliver my streams.
In your fantasy world, the cost of streaming the new all 4k uncompressed movies my service offers, well it's just something you have to bare. You have a data capacity of let's call it 100 g/s (gigabytes per second) And suddenly my service is eating 40-50% of your available bandwidth. That's pushing you to redline in terms of capacity.
By YOUR worldview, the cost of upgrading, of increasing bandwidth is on YOU. You alone. You'd have to start jacking the cost of your service up to pay for it. There is a point you charge more than the market can bare and a competitor arises, suddenly your market shares start to fall, and well you get the picture.
In the real world you come to me and say "hey woah, this is getting out of hand, you want to push that much data, you gotta help cover the cost of it." Which is what that Netflix, comcast hubub was all about, which was resolved without government regulation.
Net Neutrality (like you want) is like communism, it's great on paper, get's the free loaders cheering but in practice, brings everyone down.
Look, let's make this simple.