In November 2011, a Foreign Affairs article reproached Invisible Children and some of its partner organizations for "manipulat[ing] facts for strategic purposes, exaggerating the scale of LRA abductions and murders and emphasizing the LRA's use of innocent children as soldiers, and portraying Kony -- a brutal man, to be sure -- as uniquely awful, a Kurtz-like embodiment of evil.”[32]
One of Invisible Children’s partner organizations addressed this blanket accusation as a "serious charge...published with no accompanying substantiation."[33]
Some have taken issue with the branding of Invisible Children's awareness campaigns, including Chris Blattman, a policy and development expert.[34]
Charity Navigator, a non-profit organization dedicated to "intelligent giving"[35] gave Invisible Children three out of four stars and a rating of 51.52 out of a possible score of 70. [36] Charity Navigator currently ranks Invisible Children two stars for accountability and transparency (primarily for not having their financial statements audited by an independent committee), and four stars financially.[37]
The Better Business Bureau (BBB) noted in its report: "[Invisible Children] did not provide requested information. As a result, the Better Business Bureau cannot determine if it meets standards."[38] The BBB further noted that, "Despite written BBB Wise Giving Alliance requests in the past year, this organization either has not responded to Alliance requests for information or has declined to be evaluated in relation to the Alliance’s Standards for Charity Accountability."[39]
Invisible Children's financial reports reveal that the organization's three filmmakers and co-founders received a combined pay of $262,287 for the fiscal year ending June 2011. This comprises 2.93% of IC's expenses.[40] In addition, Invisible Children holds the following assets: computer equipment ($751,000), transportation equipment ($288,762), video and camera equipment ($177,769), and furniture and fixtures ($45,361). During the course of the fiscal year, Invisible Children spent roughly $8.9 million, of which $2.8 million was spent directly on projects in central Africa. Other major expenses included salaries, transportation, and production costs for films. [41]