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many states are for too lax in their standards. statistics PROVE that teen drivers are dangerous on the road.
FiveThirtyEight: Politics Done Right: Hyundai's Very Undude Car Ads
Have you seen those new Hyundai Sonata ads? In one of them we are watching an obviously frustrated, presumably senile septuagenarian fumbling with a medicine bottle, when Oscar winning-actor Jeff Bridges’ unmistakably charcoal voice pipes in with this foreboding enthymeme: “Millions of elderly adults continue to drive on our roads, year after year, with nothing more than a periodic eye exam required to renew their licenses...better get yourself a safe car. The all-new Sonata, from Hyundai.” If this ad doesn't sound familiar, that’s because there is no such ad. You can bet that Hyundai, or its Madison Avenue consultants, wouldn't dare run an ad like that. The political blowback would be so swift and foreceful the company's CEO would soon be on all the networks apologizing to seniors and probably announcing a huge corporate donation to some senior-related charity. So why is Hyundai in fact running a pair of television commercials--including the visually entertaining "Slingshot" ad, below--that encourage consumers to buy their safe Sonatas because of the threat posed by newly-licensed young drivers? And why is there not a peep of complaint from anyone about this ad campaign?