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Do you not see the difference between a credit card company keeping track of where its credit card is used, and a credit card company snooping in someone's medical/legal/mental background?
Not really.
If I use my credit card in a bad part of town, or to buy 1000 kg of lard, then they could in theory raise my rates or cut my credit, because I have shown "bad judgement" of some sort, depending on what they see as "bad judgement".
The lard could mean I am fat and have health problems. That I am starting a burger joint that they are not aware off does not come into the picture.
The bad part of town, could mean I either frequent the place or come from the place or know someone there.. either way, I am putting myself in danger, which boosts the risk for the company. It could be that I just happen to need gas, the station was in that area...
In principle there is no difference between a credit card company using my spending habits or personal information as I mentioned.. only real difference is that the later is more accurate so to say, but both punish me for my way of life.. or rather how they "see" how I use my life.
Profiling, while useful, can also be very dangerous.