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Why is HHS obligated to offer advertisements? Isn't word of mouth sufficient to convince people of how wonderful the ACA is for them?
You find the policy you want through a marketplace, and a marketplace has to be advertised so people can know to get it. Word of mouth is only so effective.
If the next CEO of Apple takes over and makes the decision to no longer advertise the next iphone and, surprise!...the iphone 8 suddenly doesn't sell very well...that is the new CEO's responsibility for that awful decision.
So if the Republicans try to squeeze the Affordable Care Act by eliminating the messaging for the marketplace, then yes, that is their fault because making it fail was specifically the point.