If one looks at the numbers, Trump out campaigned Hillary big time. From 1 Sep to 8 Nov Trump made 116 campaign appearances to Hillary Clinton's 71. Some of those 71 were just fund raisers in Deep blue California and New York. States she had no worry about. Clinton outspent Trump by 2-1 waiting on the final figures. Roughly 1.5 billion to 750 million.
But where Trump out campaigned Clinton the most was in the three deciding states of Wisconsin, six to zero. In Michigan, five to one, Pennsylvania a closer seven to five. In Florida, a toss up state Trump made 13 appearances to Clinton's 8. Where Trump hogged the spotlight, sometimes good, sometimes bad, Clinton avoided it. Trump was calling in all the morning shows, getting himself on TV for what seemed liked a million times a day. Clinton refused to give interviews except to Oprah, the View and the like. She took days off the campaign trail, Trump didn't.
Trump was exciting, he energized his supporters, they would go to the four corners of the earth for him. Clinton was dull and boring. She didn't connect, a lot of her supporters were ho hum supporters. She had everything going for her. A democratic base vote of 32% to a republican base vote of 27%, the blue wall which turned out to be Obama's, not Hillary's. But if she paid attention and didn't ignore the fears of the middle class, the blue collar worker especially in Pennsylvania, Wisconsin and Michigan, she probably would be president elect today. Trump addressed their fears, the apprehensions, Clinton just promised to be Obama's third term. Not good enough in those three states.
I must admit from the get go, I always thought Trump was the wrong candidate to beat Clinton. That almost any other Republican would be a shoe in. It turned out that Clinton was the wrong candidate to beat Trump. So much baggage, so much distrust and so many Americans who just plain didn't like her. Her persona was aloof, elitist, she was next in line for the presidency, someone forgot to tell her she would have to work at it. She couldn't connect with the people like Trump did. Trump was probably a bit more disliked by Americans as a whole, but he connected with the people where it counted. With the middle class, with the blue collar worker and even with union house holds. Obama won union households by 18 points, Hillary by 9. Hillary failed at that.