'We Serve Everyone' campaign takes off in wake of Ind. 'religious freedom' law
A website originally meant as a way to help Indianapolis businesses market their openness to all customers has spread like wildfire to 23 states and several major cities, including New York and Los Angeles.
But the site's creator, Josh Driver, said it wasn't until he saw businesses from Valparaiso, his hometown, get involved that the impact of his new creation,
OpenForService.org, really hit him.
"When there were some (Valparaiso) businesses that kind of stepped up that way - that's just kind of awesome," Driver said.
Driver created stickers and online badges saying "We Serve Everyone" that businesses, churches and other groups can buy and use from the website to promote the fact that they're willing serve anyone, no matter their sexual orientation.
Driver originally dreamed up the idea just for Indianapolis businesses. His friends helped spread the word, however, and businesses across Indiana and in other states started buying them.