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They get investment monies in advance of drilling, if news comes out of a major find, investment (stock prices) increase. It is very much in there interest to say "there is oil there".
All I know is they are prepping for a major drilling push. They are bringing contractors and hiring employees at a very high rate higher than I have seen. I just went in to negotiate a contract yesterday for one of my customers and they are inquiring about me adding equipment and what kind of time frames I can do it in. So something is up. The internal reports I have been privy to and the external reports don't match so I don't know what the deal is exactly. Personally I think the first of the fracking permits are due in, and that's why the gear up.