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Apple's Tim Cook: Business isn’t just about making a profit

Well, that's what shareholders want to hear....Your investment isn't about making a profit....So, I wonder now how long before Apple becomes yet another 'used to be' on the trash heap of good companies ran into the ground by poor businessmen with stupid ideas?


This has to be the biggest joke of all time. Apple not in it for profit.. LOL They are without question (Maybe google is a close second) all about profit margins. They are the least channel friendly company I know of, and hoard all the academic sales to themselves, and trump up their hardware as if it's God's gift to man. They've managed to dupe two generations of non thinking individuals into believing that they are so different that they deserve the 40% premium customer need to pay for equivalent hardware. :)

Tim-
 
Throwing the company's money away is not exactly what people have been complaining about for the past few years. Quite the opposite, in fact. People have been wanting to see Apple use its incredibly massive bank for something or to give that money back.

Isn't that a rather naive desire? They're not going to give it back. Large companies appear to do some things to "give back", but that's advertising and reduces their other liabilities (taxes, etc).
 
Isn't that a rather naive desire? They're not going to give it back. Large companies appear to do some things to "give back", but that's advertising and reduces their other liabilities (taxes, etc).

A bit, but some shareholders publicly say stupid things. Apple has a ton in the bank, and they are pretty damn conservative with it.
 
A bit, but some shareholders publicly say stupid things. Apple has a ton in the bank, and they are pretty damn conservative with it.

Yeah, Intel does the same thing. Helps keep the ship steady and there's always a warchest available for a huge R&D/advo push.
 
Throwing the company's money away is not exactly what people have been complaining about for the past few years. Quite the opposite, in fact. People have been wanting to see Apple use its incredibly massive bank for something or to give that money back.

Who? Liberals? Cook should do better in addressing his own hypocrisy as he feigns outrage at a simple question while producing their products in China and bribing the greenies so they could keep their San Francisco contracts.

Cook showed the true colors of a genuine douche.
 
The CEO's primary duty is to increase shareholder value, a concept much more complex than simply making a profit. Making a profit in one year can be more than wiped out by fines and penalties in later years for what it took to make that years profit.

Any moron can make a profit - it takes finesse to increase shareholder value.

Right.....
 
Who? Liberals? Cook should do better in addressing his own hypocrisy as he feigns outrage at a simple question while producing their products in China and bribing the greenies so they could keep their San Francisco contracts.

Cook showed the true colors of a genuine douche.

It's not explicitly political, really. People see Apple with all of that cash and want them to buy companies or make a large move toward certain markets or products. They may at worst think Apple is stagnating. Regardless, I do not know what you're so peeved about.
 
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It's not explicitly political, really. People see Apple with all of that cash and want them to buy companies or make a large move toward certain markets or products. They may at worst think Apple is stagnating. Regardless, I do not know what you're so peeved about.

What? Gore sits on the board, and Obama former EPA thug just hired. Of course it's political.
 
Well, that's what shareholders want to hear....Your investment isn't about making a profit....So, I wonder now how long before Apple becomes yet another 'used to be' on the trash heap of good companies ran into the ground by poor businessmen with stupid ideas?
It sounds like they have a delusional global warming doomsday cult member in charge.
 
There's a problem with giving stockholders a higher position of influence than they should get. Remember, they bought stock in your company because you were doing something right. Don't lose sight of what you're doing right. Most stock holders are thinking long term, they want a company that will be around for a long time, building a stong reputation for quality products that grow the company. In return the value of their ownership increases, because other people then want to buy stocks. Profit or growth is the ultimate result of all that, but the solid business that got you there is what you need to focus on.
 
Well, that's what shareholders want to hear....Your investment isn't about making a profit....So, I wonder now how long before Apple becomes yet another 'used to be' on the trash heap of good companies ran into the ground by poor businessmen with stupid ideas?

many companies spend money in non-starts. they use it as a charitable tax write off. my company does. we fund and install computer labs for the boys and girls club. it helps them out but it is also a huge write-off for the company.

it is called public image. i don't buy apple products either the only regret i had is back in the 90's their stock was only 8 bucks a share and i should have bought a ton of them.
 
Well, that's what shareholders want to hear....Your investment isn't about making a profit....So, I wonder now how long before Apple becomes yet another 'used to be' on the trash heap of good companies ran into the ground by poor businessmen with stupid ideas?

Yes, profit I is important, but if it is the only thing, you will lose sight of what got you where you are. For nearly every human, there has to be more than a profit motive. We work and create for all kinds of reasons. While recognizing the need to make money, other things motivate us as well. If it doesn't, you're already lost.
 
Yes, profit I is important, but if it is the only thing, you will lose sight of what got you where you are. For nearly every human, there has to be more than a profit motive. We work and create for all kinds of reasons. While recognizing the need to make money, other things motivate us as well. If it doesn't, you're already lost.

People don't invest in a company for social engineering.
 
People don't invest in a company for social engineering.

Not what I said. I said there should be more than profit as a motivation. Otherwise, you lose any real meaning for being and in the end will lose your way.
 
Not what I said. I said there should be more than profit as a motivation. Otherwise, you lose any real meaning for being and in the end will lose your way.

Are you an investment advisor Joe?
 
I'm going to go ahead and suggest that Cook knows how to make a profit better than this writer, or you. Image is a big part of how Apple gets away with their prices. An image targeting the liberal hippie college students.

If you are a shareholder, go ahead and press charges. See if you can convince any judge or jury on the planet that freaking Apple isn't profitable enough.

As has been pointed out by PeteEU, Apple profits are falling. Anyone can make a profit, at least for a while, when they are handed the top tech company in the world (at the time). He doesn't appear to have a clue how to maintain the profits.

When profits of a company begin to fall it is entirely rational to start calling into question all of the for-a-loss side projects the company is involved in.

Google is a good another company that sees itself as a philanthropic business, and they can afford to be at this point. If they start to a decline in YOY profits, however, the first thing on the chopping block would still need to be the negative ROI projects.
 
Profit as the only objective is the mentality of the cartels.

Then I must be a cartel. When I buy a stock, profit is my motive.

When I sell a stock, lack of profit is my motivation.
 
Would you buy stock in a cartel if you could?

Possibly, possibly not. Depends on the definition of cartel and a number of other factors like profit vs. risk.

What is certain is that I would not buy shares in a company whose stated goal is social engineering over profits.
 
Possibly, possibly not. Depends on the definition of cartel and a number of other factors like profit vs. risk.

What is certain is that I would not buy shares in a company whose stated goal is social engineering over profits.


I'm talking about a cartel like the ones smuggling drugs into the US from Mexico and killing off as many of their competitors as possible. They can be very profitable, you know.
 
I'm talking about a cartel like the ones smuggling drugs into the US from Mexico and killing off as many of their competitors as possible. They can be very profitable, you know.

Under that definition, no, I would not. I do not invest in illegal activities.

That is one of several definitions.
 
People don't invest in a company for social engineering.

Agreed, for the most part they don't.

F1Q APPL revenue was up 5.7% YOY to $57.5B and EPS was up 5.0% YOY to $14.50 beating consensus estimates of $13.74 by 5.5%.

During (roughly) that same period stock price increased in the neighborhood of 23% from $450 to $550.

APPL paid a $3.05 dividend this most recent Q, as they've paid a dividend every Q going back to 1987 (less those Qs they split).

Of a dozen analysts whose reports I just read through every one calls APPL a Hold (or the equivalent) or better (several are calling it a Buy, or the equivalent).

If your investment objective is see your money to make money there are a LOT worse places you can park it.

Go back and read post #9 in this discussion.

Therein I explained pretty much exactly what is happening here.

This isn't a matter of Apple's liberal/green politics/philosophy causing pain to shareholders.

This is a case of a single institutional investor engaging in politically motivated activism, getting slapped on the dick, and then crying like a baby who just ate a sour grape.
 
Agreed, for the most part they don't.

F1Q APPL revenue was up 5.7% YOY to $57.5B and EPS was up 5.0% YOY to $14.50 beating consensus estimates of $13.74 by 5.5%.

During (roughly) that same period stock price increased in the neighborhood of 23% from $450 to $550.

APPL paid a $3.05 dividend this most recent Q, as they've paid a dividend every Q going back to 1987 (less those Qs they split).

Of a dozen analysts whose reports I just read through every one calls APPL a Hold (or the equivalent) or better (several are calling it a Buy, or the equivalent).

If your investment objective is see your money to make money there are a LOT worse places you can park it.

Go back and read post #9 in this discussion.

Therein I explained pretty much exactly what is happening here.

This isn't a matter of Apple's liberal/green politics/philosophy causing pain to shareholders.

This is a case of a single institutional investor engaging in politically motivated activism, getting slapped on the dick, and then crying like a baby who just ate a sour grape.

To that I would say Cook is no Jobs. The rise didn't happen overnight, neither will the decline.
 
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