Robbie Loucks
Well-known member
- Joined
- Jan 18, 2014
- Messages
- 997
- Reaction score
- 372
- Gender
- Undisclosed
- Political Leaning
- Undisclosed
Based off of his response to the news article, I'm going to assume he's not part of the "anyone familiar with business" group. (Which could be interpreted anywhere between "took a required economics class in high school" to "took a few business classes in college"). I'm not really interested in having a discussion on business practices. I just wanted to point out that Tim Cook isn't completely disregarding profit for his company and just wants to help make the world a better place in general. I don't think such activism pursued by CEOs is anything new.I'm not sure it was a misconception on his part. Anyone familiar with business knows that it takes a lot of different things to fall in line to make a profit. Many of which do not directly improve profit in the short term. So it sort of goes without saying that apple worries about a lot more then strictly it's bottom line, because those things affect future bottom lines.
Investors know that. I've owned many a company that have made me large returns (% wise, since I don't have much money to play with as a college student) not based on their current revenue but based on future products still in the research phase. Company's that lose money can go up in stock price based on what the company is doing. So for Tim Cook to excuse the current situation of the company as "them doing things other then make profits" is exactly that, a defensive excuse. People aren't blind dead and dumb to what's going on at Apple, it's just more likely they aren't impressed. And Tim Cook isn't doing his company any favors by being defensive, thus giving the appearance that nothing exciting is going on with the company in the future. A tremendous PR blunder on his part.