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It's that more malleable section that you want to reach and affect with teaching and advertising and as I've said...the methodology of this ad I think does more harm to the issue with that group then good.
Definitely. The net effect of improper methodology is often counter-productive. When people use "offense tactics" they can often end up pushing the moderate, malleable people into the extreme opposition position simply by virtue of coming across like assholes to the moderate, malleable group because they were also offended.
That's being said, sometimes a little offensiveness can be effective. That's why I am a fan of how comedians like Louis CK and Chris Rock have addressed the issue of white privilege with their "Being white is great" and "Colin Powell speaks so well" bits.
Hell, when I heard Chris Rock do that Colin Powell bit I was like "Holy ****! I've actually said that nonsense before! I'm a ****ing douche." :lol: Granted, ever since I saw that bit I've said stuff like that to my black friends just to **** with them, but I'm a dick like that.