Okay lets look at that.
1) on this point.. where is the documentation in the article that there are glitches.. actual real glitches and not Error 40 ... aka user glitches? I just fixed a Windows PC... it was an Error 40 .. the guy had installed a program that had corrupted some files. Was that Windows and Microsofts fault? Of course not. He should not have installed some PC boost anti-malware program that he did not need.
2)
Windows 8 App Store Now Has 35,000 Apps
So 35k+ apps a few months after release.. that is "apps" designed for the metro interface. Add to that the hundreds of thousands if not millions of other programs that also work just fine with Windows 8 and you have an eco-system that dwarfs all others combined. This is not "fanboyism" but actual fact. And yet this guy and other Apple fan boy sites are whining over there are "no apps". First off its called programs and secondly there are far more programs for Windows 8 than there are for iOS and Mac OSX combined.
3) Improve an interface.. it is highly subjective. Most of the complainers are people who want the START button back. Well for 5 bucks you can get it back if you want. Not that the start button is gone... This argument is by far the most idiotic of them all if you ask me. And worst of all.. you dont NEED to use the metro interface at all. I barely use it as it is, but I enjoy it when I do. Just installed Adobe Reader for Windows 8.. nice and simple viewer. I also use the music and video app as well as the photo app. But mostly the start page is used to start non metro programs.. and so what? That is the whole purpose after all.
4) Marketing.. come on. You cant compete with Apple on marketing. Even when Apple does something stupid like its Maps, make an OS that does not work with wireless encryption, make a phone OS that cant tell time and so on and so on they manage to turn that into a positive almost. Plus most of the marketing Apple does is not done by Apple, but by websites like the OP and so called journalists who all use Apple products. Apple does not need to market anymore.. which can be see in its lame commercials.. because the media does it for them. It is a brilliant thing for Apple and no one can compete with it.
When Apple releases a new product, then TV is live at an Apple store promoting the brand... which was funny when they wanted to do that in China and there were no lines when Apple released the iPhone 5 and iPad 4.. 5 or whatever they are up to now.
Microsoft cant compete with that... no one can. Look at Android.. a far better OS and many phones that are superior in all ways to the iPhone. And yet, most review sites still rate an outdated OS like iOS as better and the iPhone as good or better than most Android phones. They are even still pushing the idea that the Apple App store is by far the biggest app store out there, when the actual fact is that the Google Play store is slightly behind with a few thousand apps.. if it has not passed the Apple App store.
And Microsoft has been the butt of hatred for decades and it shows in the media reports. The fact is that Windows 8 has sold more licenses than Windows 7 in the same period and even Windows XP. It has sold more copies that all the Macs in the world. And yet every article in the Apple friendly media is negative on sales!?! and negative on pretty much everything concerning Windows 8. It is Windows 8's fault that PC sales are down.. despite PC sales have been falling for years because of the tablet revolution. Come on. Microsoft and Google are in a no win situation as long as Apple has such a grip on the mass media. Apple is the biggest tax cheat on the planet, and yet it is Starbucks and Google and Amazon that get all the negative press when it comes to tax cheating.. err sorry avoidance.
So what Microsoft has done is to enlist celebrities and made catchy videos to promote their products. What is wrong with that? Everyone does it. Can they do better? Sure, but it is all about finding the right way. Samsung found it by making fun of Apple fanboys waiting in line for an outdated phone.. and Microsoft needs to find the same thing, but it is not easy.
And this is not an Apple rant, it is factual. Apple's marketing is cheap and brilliant and impossible to duplicate. So claiming that Microsoft needs "better marketing" is just idiotic.