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The funny thing is that Romney billed himself as a data guy and a technocrat and not a ideologue. The entire 'don't trust the polls' thing was entirely faith-based, and built on the notion that their campaign could actually stop the trend of the white vote decreasing every election. One would imagine they would at least game out the possibility that their assumptions were wrong.
Adviser: Romney "shellshocked" by loss - CBS News
Romney, for all of his posturing, is not and never has been the sort of nonideological technocrat he pretends to be. This is Example A.
Adviser: Romney "shellshocked" by loss - CBS News
As a result, they believed the public/media polls were skewed - they thought those polls oversampled Democrats and didn't reflect Republican enthusiasm. They based their own internal polls on turnout levels more favorable to Romney. That was a grave miscalculation, as they would see on election night.
Those assumptions drove their campaign strategy: their internal polling showed them leading in key states, so they decided to make a play for a broad victory: go to places like Pennsylvania while also playing it safe in the last two weeks.
Romney, for all of his posturing, is not and never has been the sort of nonideological technocrat he pretends to be. This is Example A.