- Joined
- Jul 29, 2009
- Messages
- 34,478
- Reaction score
- 17,282
- Location
- Southwestern U.S.
- Gender
- Male
- Political Leaning
- Conservative
He makes his living in many different ways Pete. The part you highlighted is what he does for his consulting firm. It's what makes him such a sought after political consultant and a valuable asset to his clients. That however, is not part of what he does as a pollster, or with his focus groups. If he did that as a pollster, he wouldn't be able to craft the correct messages for his political clients.
Use a little common sense for Christ's sake... As far as the political aspects of what he does, he uses his focus groups to determine what the public thinks about the candidates, their ads and their message, in order to determine what's effective, what's not effective, and why, so he can better serve his clients. That requires him to take every measure possible to prevent influencing their opinions, so he can effectively craft a positive message for his clients and a plan can be implemented. Once that is done, the cycle starts all over again.
The opinions of those focus groups on TV after a debate are based on the words, thoughts and messages they received from the candidates, not from Luntz. The only way he could manipulate their responses, would be to ask them leading questions... Do you have any examples of Luntz asking leading questions, or setting up a question to illicit a certain response?
Adam, even if you choose to ignore my response to you, feel free to answer the question I posed to Pete.