So why isn't Sanders clicking with African Americans? There seem to be numerous answers to this question. From what I've heard/read on the radio, African Americans who support Hillary say Bernie is blind to the issues of race. This response is odd in that he played an active role in the Civil Rights Movement, while Hillary has supported numerous policies that have hurt African Americans (e.g. harsh drug laws, outsourcing of industrial/manufacturing jobs).
Most people don't want to talk about it for various reasons but I strongly believe the lack of minority support is due to one main thing: POVERTY. Unfortunately, people living in poverty (or near poverty) just don't have the luxury to care about politics as do the middle/upper classes. When they go to the voting booth they see two names: one who they know is a white senator who represents a largely white state, and a woman who was first lady to the "first black president." Another reason why I believe this? Many wealthy intellectual/celebrity African Americans have come out either supporting Sanders or strongly opposing Hillary (e.g. Cornell West, Killer Mike, Louis Farrakhan). This is evidence that this is not a race issue, but a poverty issue.
Thoughts?
It's a message translation problem, and there's some evidence to suggest this (Here's two articles,
1 and
2). Now blacks are not a monolithic voting blocs, I suspect that there's many different reasons, but I'll give what I think are the most likely set of reasons.
1.) It's not all blacks, obviously. At least 20% of blacks love Bernie, and this indicates that I think most black voters view Bernie positively. That should be said first. Again, the black vote is not monolithic. Even African-Americans who voted for Hillary seem very, very sympathetic to Sanders' statements and beliefs. I think Sanders supporters are taking this as an affront to Bernie's message, but I don't think that's really what's going on here. I think if they thought they lived in an ideal world, they'd very happily vote for Bernie over Hillary.
2.)When Sanders says things, he doesn't couch them in a way that readily translates to poor blacks. So when he says "Universal healthcare," there's a long institutional memory in the black community of those not being "universal" and instead skipping right over blacks, particularly in the South.
3.) Blacks are in a much worse situation than most poor whites. So when Sanders says he wants to do a long list of things, particularly with Hillary's campaign pushing this narrative, that gets translated into "Holy crap, what if he won't compromise and nothing gets done?"
4.) Sanders doesn't have nearly enough black community organizers and doesn't understand how you're supposed to talk to the African-American voters if you want them to believe you. Hillary does. So, apparently a sizable portion of African-American communities respond poorly to speeches and respond very well to small group sessions. They want the politicians to know exactly what
they want, not what the politician thinks they want.
5.) Sanders doesn't understand the nittygritty aspects of what black voters want. That's a big problem for his message. So he doesn't know to use all of the code-words that Hillary is using all over the place. Don't talk about crumbling infrastructure in the abstract sense, come out and say that black schools are dilapidated, come out and say that housing development has missed the black communities, come out and talk about racial disparity of loans and the lack of support for black businesses. Don't just talk about free college, state concretely that you want to earmark money for black colleges. In other words, Sanders has failed to convince blacks that he understands their specific issues.
6.) I think there's another side of it, which is that there's a certain class of blacks who just view Hillary as part of the Obama establishment, and so there's a tribal support for her. This is something Sanders could have easily have prevented, had he really brought home the message that he worked right alongside Obama on the Affordable Care Act, and attacked Hillary for taking donations by reminding people that Obama has historically been very strongly against lobbyists influence on the DNC and its politicians. He could have also discussed how Hillary and similar supporters have rolled back Obama's efforts to stop lobbyists in the DNC.
Had Sanders accomplished these, we would have steamrolled the Establishment this time around. Oh well, next time we'll obliterate them.