Polls are generally used to make a point. How far (honesty wise) the pollsters will go to make that point is debatable at best.
As a non-political example:
I read some time ago (so long ago that finding the article is probably a point of exasperation) that "the viewers of My Bloody Valentine 3D were mostly women of ages 20-30"
So. Did someone stand outside and count every person who went into the theater? id they guess at ages?
Did they poll one select group or ask people to participate in a survey? How did they ensure their control group represented the entire country?
I think if someone has a particular agenda to prove, "polls" are an easy tool to make "facts" sound "accurate".
Lots of quotes in there and for good reason.
I am an advocate of don't trust before verifying.
As an aside. I was hoping there would be a poll that went with this question.