Both men are classic True Believers. Limbaugh is motivated mostly by his desire to keep as much of his wealth as is humanly possible. He rightfully sees the Republican Party as the party of the wealthy and advocates tirelessly on their behalf because they advocate tirelessly on his behalf. Its a perfect relationship. Beck is simply crazy. I have no doubt he believes all he says and holds back on even more of it which would cause even some of his fellow True Believers to scratch their heads in wonder if they could ever truly explore the depths of his delusions.