The "news media" can do whatever the hell it wants. If people don't like it, they can change the channel.
I don't think the "news media" should move together, as a single entity, anyways. If one person on one news station is "friends" with certain politicians, and another one on another station is super harsh on those same politicians, then we have competition, which is a good thing. Of course, this is part of why elitists hate Fox; it deviated from the elite entity known as the media to form some semblance of individuality.
Not that it really matters, in the end. With any luck, the concept of the "news media" will be obsolete within the next decade or two.