I have owned 4x4 pick-ups for the last thirty five years. I do not use it in my work, but haul a lot of stuff with it, lumber, firewood, dirt, brush, rocks, concrete blocks, equipment etc. and I also use the 4 wheel drive quite often. I went 5 years without a truck and missed it so much that my next vehicle was another truck. It has nothing to do with trying to be cool. When I want to be cool I drive my Vette.